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VP/ Director, Data and Analytics
Advertising Industry Company
Boston, MA, United States
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VP/ Director, Data and Analytics
DigitasLBi is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. Right now, we’re looking for a whip smart Vice President/Director who’ll lead the team in bringing that transformation to life – someone who can stand up as an excellent leader in aligning strategy with a client’s business goals and objectives. Sound like you? Read on.
What you’ll do:
Customer database analytics, marketing consulting services, and digital media analytics: these are just a few of the ways our team assist clients in making smarter decisions and achieving greater results. As a Data and Analytics Vice President/Director, you’ll manage ongoing client engagements, working to consistently exceed client expectations and strengthen the relationship with actionable, value-added services. Day to day, your responsibilities will include:
• Convincing clients of the value of strategic services to their business, helping them define needs and potential solutions
• Identifying new opportunities and establishing relationships with prospective clients, playing an active role in new client acquisition and new business pitches
• Developing smart frameworks and methodologies for approaching major strategic issues
• Finding innovative ways to leverage existing DigitasLBi intellectual capital, and developing fresh and relevant concepts
• Supporting, coaching, mentoring and training a talented staff
• Fostering a team environment and playing an active role in hiring new team members
We’re looking for a VP/Director, Data and Analytics with outstanding experience that includes:
• Four years of college education (marketing, statistics, or economics focus preferred)
• Master’s degree plus ten to twelve years of meaningful experience in marketing consulting, advertising, or interactive
• Deep familiarity with the digital environment and expertise in aligning marketing strategies with business needs
• In-depth knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing, and customer care)
• Experience managing and coordinating multiple strategic projects across internal teams and client relationships
• Proven leadership ability with strong client relationship skills
• Exceptional written, oral communication, and presentation skills – you’re articulate, poised and concise
• Willingness to travel as needed – you’re open to new places, new faces and new ideas
Got the goods? We’d love to hear from you.
About DigitasLBi
We’ve got 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day.
On top of great values, great people and great clients, we’ve also got tons of perks that we’re proud to offer – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 15, 20 years and more. And while we celebrate the people who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.
DigitasLBi is an equal opportunity employer.
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