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Vice President, U.S. Franchise Marketing - Company Television
Entertainment & Media Industry Company
Culver City, CA, United States
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Description
About the role:
The VP, U.S. Marketing, is a pivotal, partner-facing leader that establishes marketing and promotional strategies surrounding original SPT series across all Broadcast, Cable and Digital platforms.
Reporting to the Senior Vice President, US Marketing, this role manages all activities within key operational windows including: development, production, series premiere, and sustaining activities during life cycle of SPT Television series. The VP will partner with the SVP to establish and continually evaluate long-term brand strategy, modifying it to optimize results. The Franchise Marketing team leads brand building initiatives including merchandising, home entertainment and other ancillary revenue producing activities in conjunction with relevant SPE departments and third parties.
Key constituents of the VP will include executives of SPT distribution partners (i.e., network), show-runners, US Production, development and current programming executives, SPT media and talent relations, International Distribution marketing, US Distribution marketing and the SPHE team supporting physical and EST releases.
Core Responsibilities:
Guide strategic marketing efforts to build each series into a long-term asset for SPT, our US distribution partners, and for our international distribution partners.
Support, extend and enhance the distribution partner’s (i.e., network’s) initiatives. Developing excellent relationships with counterparts at the networks is critical to success in this role.
Create and execute SPT Franchise marketing plans with an emphasis on building awareness, driving ratings and exploiting revenue opportunities.
Develop and execute unique and effective marketing tactics across all forms of media (Traditional, Digital, Social, Mobile) to maximize ratings of SPT show brands across all distribution platforms.
Establish, nurture and manage relationships with marketing and non-marketing peers at US distribution partners (i.e., Broadcast, Cable and Digital Networks) to ensure that all potential partnership and support opportunities are realized to maximize ratings.
Develop and manage per-show marketing budgets to maximize ROI. Ensure that budgets are planned and executed with accuracy and that departmental and corporate timelines are met.
Build cross-functional relationships with internal teams including SPT Marketing, Development, Current Programming, Production, Creative Services, Media Relations, International, SPT Networks, Consumer Products, Research, Home Entertainment, Sales, Finance, Business Affairs and Legal to build cohesive, coordinated and broad reaching experiences with SPT brands.
Create efficiencies and organize processes to maximize opportunities across SPT International, Home Entertainment, merchandising, SVOD and off-network distribution window leaders.
Build and maintain relationships with niche and mainstream agencies that can be called upon to deliver and execute on SPT marketing strategies.
Identify, maintain and communicate all SPT rights beyond the initial run (i.e., “downstream” windows and platforms, such as Home Entertainment and US Syndication) to maximize revenue derived from the Franchise.
Qualifications
Core requirements:
Bachelors Degree required. Masters Degree a plus.
8-10 + years of experience in a television marketing strategy leadership role.
Requires knowledge of television show brand life cycles such as U.S. network and cable television production and distribution, EST, DVD and SVOD.
The selected candidate will have experience utilizing various paid and earned media strategies across all traditional, digital, social and mobile platforms.
Highly skilled in:
Interpersonal skills to build and maintain relationships with network and cable partners, internal partners, production team, show producers, talent and sales force.
Ability to inspire and direct a team and to ensure their work aligns with the team vision and strategy as well as the larger SPT vision and strategy.
Facilitating and managing numerous projects simultaneously in a very dynamic and evolving environment.
Ability to execute to completion, on-time and on-budget.
Excellent written and verbal communication skills, including the ability to interact well with internal and external senior industry leaders.
About Company Television
Company Television (Company website), a Company Entertainment company, is one of the television industry’s leading content providers. It produces and distributes programming in every genre, around the world and for a multitude of platforms. In addition to one of the industry’s largest libraries of award-winning feature films, television shows and formats, Company Television (SPT) boasts a current program slate that includes top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. In addition to its US production business, SPT has 18 wholly-owned or joint venture production companies in 13 countries and also maintains offices in 32 countries. SPT’s worldwide television networks portfolio includes 126 channel feeds available in 168 countries, reaching more than 980 million households worldwide. SPT also creates original content for and manages SPE’s premium video website, Crackle. Additionally, SPT owns US production company Embassy Row and is a part owner of cable channel Game Show Network (GSN), 3D channel 3net and national U.S media sales company ITN Networks, Inc. SPT advertiser sales is one of the premier national advertising sales companies and handles the commercial inventory in SPT’s syndicated series as well as for the Rural Media Group and Company website.