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Vice President
Advertising Industry Company
Seattle, WA, United States
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Description
Edelman Intelligence is seeking a Vice President in Seattle. An integrated research & analytics consultancy, Edelman Intelligence is an autonomous and global business within Edelman.
Our West Coast presence is growing, and we are looking for a Vice President who will grow business, manage client engagements in the Pacific Northwest - someone who brings the right mix of skills as a client relationship builder, research consultant and project manager.
We are a global team of naturally curious, passionate and strategic thinkers who strive to understand brands - and the ways stakeholders interact with them.
We want to ensure that research, data analytics and insights are an integral part of our client counsel, and underpin the way that clients communicate with their key audiences.
Whether it is helping to optimize a messaging strategy, deploying real-time measurement and analytics to track the success of a new campaign, or developing thought leadership platforms - we are pushing the envelope every day to bridge art and science in the world of Communications Marketing.
WHAT WE ARE EXPECTING FROM YOU: ROLE & RESPONSIBILITIES
CLIENT RELATIONSHIP BUILDING:
In business, it all starts with relationships. You will:
• Create, grow, and nurture relationships with Edelman teams and external clients across the West Coast to generate new opportunities and build incremental business
• Fluently speak the languages of communications, marketing, business, and research – tailoring those communications to audiences at all levels of expertise
• Establish a reputation as a go-to research expert, both within the Edelman network and directly with clients
RESEARCH CONSULTANCY:
Data doesn’t mean anything on its own – it needs to be collected properly and communicated effectively. You will:
• Ask the right questions, identify and understand business objectives, and scope research that has the most impact
• Provide strategic counsel to clients through all stages of the research process
• Identify insights, create narratives, and effectively communicate research results to drive strategy and enable clients to accomplish their business objectives
PROJECT MANAGEMENT:
It’s not all strategizing – we need someone who can execute. You will:
• Manage complex quantitative and qualitative research from end-to-end, including coordinating execution staff, liaising with analysts in our Research and Innovation Technology Center in Rochester, NY, and overseeing creation of effective research reports
• Lead operational and financial performance of account teams, set timelines and ensure they are met, and quickly and appropriately address client requests and incidental events
• Mentor and manage both direct and indirect reports to ensure that projects are completed – and employee expertise is being developed – effectively
IMPORTANT QUALIFICATIONS
You have 8-10 years experience in market research, public and/or corporate affairs, insights creation, strategy development, or consultation.
You also have demonstrated experience in:
Various types of research engagements, potentially including...
• Corporate reputation
• Message, brand, design, website, campaign, and/or strategy testing
• Thought leadership
• Measurement and optimization
• Brand positioning
Quantitative research, potentially including...
• Surveys
• Dial testing
• Media analysis
• Digital analytics
• Statistical analysis techniques and programs
Qualitative research, potentially including:
• Focus groups
• In-depth interviews
• Online communities
Additionally, you have demonstrated experience in:
• Relationship building, business development, and client management;
• Effective synthesis and communication of research insights;
• Fluency in the language of marketing, public affairs, branding, communications, and general business strategy;
• Project management skills, including time and financial oversight;
• Managing and mentoring direct and indirect reports.
AND IN TURN, WHAT YOU CAN EXPECT FROM US:
For the right candidate, we are offering a fun, challenging and fast paced work environment that is fueled by both analytical thinking and creativity. An entrepreneurial atmosphere were employees are given autonomy and great responsibility to grow the Edelman Intelligence business.