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US Marketing Manager
Entertainment & Media Industry Company
New York, NY, United States
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We are looking for a US Marketing Manager to drive the regional strategy and execution of marketing efforts in line with the key brand and acquisition metrics outlined within the regional marketing strategy. Experience in interpreting consumer trends, audience and data insights and translating into meaningful marketing initiatives is essential, as is the ability to translate highly strategic marketing bets into regional tactical executions. This role will report to the US Marketing Lead.
What you’ll do:
• Plan, execute and optimize quarterly campaigns and initiatives in collaboration with external media agencies and internal creative partners ensuring all marketing activity feels local, personal and delivers measurable user growth and/or retention.
• Assist the US marketing lead in developing the US consumer marketing strategy, ensuring all regional activity is linked directly to brand and user growth targets
• Produce campaign retrospectives working closely with the Company analytics and insights teams to uncover insights to inform future initiatives and help demonstrate the return on investment. Experience in the full marketing lifecycle including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics is essential.
• Play a pivotal role in the execution of Company US digital and social strategy, briefing internal stakeholders where appropriate and leveraging global Company social media best practices.
• Monitor the market to understand both consumer and competitor behaviour including the overall Company ‘buzz’ and brand sentiment coming from our customers and the wider market - sharing feedback with the relevant business leads
• Partner with the consumer insights team to schedule a regular cadence of brand trackers and consumer analysis, disseminating feedback with key stakeholders
• Work closely with the growth/performance marketing teams globally to drive all facets of the consumer funnel.
Who you are:
• A ‘roll up the sleeves’ self-starter with a minimum of 4-6 years of experience working in consumer marketing, brand management or region/country management
• You thoroughly understand the competitive digital music landscape, prominent web, mobile, and social platforms and their impact on popular culture
• You have demonstrated experience in tailoring global brands to the US audience, managing marketing partners and executing successful campaigns accordingly
• You have strong experience in senior marketing roles ideally within the consumer-facing web, electronics, entertainment or mobile industry
• You have solid knowledge of the digital advertising industry with a strong professional network of media, marketing and brand advertising professionals
• You bring a great attitude, with a passion for the Company brand and the ability to motivate and inspire
• You easily collaborate with and lead cross functional, cross-regional teams
• You can work autonomously in an unstructured environment
• You are creative, yet analytically minded with ability to work cross-functionally, and manage multiple stakeholders in multiple timezones
• You are able to change direction and work on multiple projects across a wide range of topics/businesses.
• You exhibit curiosity, proactively solve problems, and get things done with a positive attitude
• You are proficient in Keynote, PowerPoint, Excel, Gmail, and Google products; Adobe Design Suite/Photoshop knowledge is a plus
• You have overseen and led the buying process of media, including online and offline channels, and have knowledge of SEM/SEO strategies.