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UM - Vice President, Portfolio Management
Advertising Industry Company
Los Angeles, CA, United States
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Position Summary
UM is looking for a dynamic, strategic thinker who is looking to grow with us. This role is on a new account within UM that blends the worlds of entertainment and technology. The role will require streamlining the process and a strong POV on how the team should operate. We are a group of straightforward and open-minded people, aiming to keep it simple but pack a punch. Individually these values may seem obvious, but together they form a culture that we think is unique and different from many other companies and clients.
Essential Functions
• Oversee development of media strategies consistent with brand marketing objectives
• Senior client management on account overseeing several product lines across a client portfolio
• Look for and deliver new and innovative solutions to client business issues and challenges
• Provide thought leadership and guide strategic direction for media planning and buying across TV, Digital, Radio, OOH, and Print
• Responsible for stewardship of all financials across business units
• Develop and maintain excellent working relationships with all internal / external agency departments/disciplines including: Strategy, Investment, Analytics and Creative Agencies
• Ensure best practices are used across department and account responsibilities
• Plan, direct, supervise, and coordinate work activities of subordinates and handle all personnel requirements for immediate staff including training and development
Qualifications
Education:
• Bachelor's degree required
Work Experience:
• Strong business accumen
• 10+ years of experience in media planning
• 5+ years of experience mentoring and managing a team
Skills:
• Solid awareness of industry trends and planning/measurement models
• Understanding of marketing and communications process
• Experience with multiple business categories
• Ability to manage multiple projects simultaneously & thrive in fast paced environment
• Collaborative mindset
• Strong presentation skills in internal, vendor, and client meetings
• Proficient at turning data in actionable insights
Key Characteristics
• Gravitas + adept influencing- the personal and professional credibility to carry the system with it
• Humble confidence - confident in skills and willing to provide a proactive point of view
• Constructive discontent – always looking for ways to improve and enhance the work and self to challenge the norm and strive for continued improvement
• Innovative drive – comfortable in ‘white space’ work areas and willing to take risks, test the norm, measure and learn forward
• Team first – a cultural force for building the best team
About Us
UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with 4,800 people innovating on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.