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Trade Event Marketing Director
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Trade Event Marketing Director
Job Number:
348764
Description:
Job Title: Trade Event Marketing Director
Location: New York, NY
Zip Code: 10018
Start Date: Right Away
Keywords: #NewYorkJobs; #TradeEventMarketingDirectorjobs;
Job Description:
GENERAL FUNCTION
As the Director of Trade Events, you will be responsible for overseeing the strategic planning, execution, and optimization of North America trade events for our Eyecare/Eyewear brand. Your primary focus will be to collaborate with brand stakeholders, service teams, and external partners to ensure the success of our presence at major industry tradeshows and regional pop-up events. You will play a key role in elevating our reputation, brand presence and driving engagement through impactful activations and experiences.
MAJOR DUTIES AND RESPONSIBILITIES
1. Strategic Planning and Budget Management:
- Lead the strategic planning process for major industry tradeshows, aligning with overall company priorities and brand objectives.
- Take ownership of budget tracking and allocation for trade events, ensuring optimal resource utilization and cost-effectiveness.
- Share trends and vision for trade show visibility and EssilorLuxottica"s presence
2. Lead Event Execution and Coordination:
- Collaborate with agencies, brand partners, and vendors to plan and execute trade events seamlessly.
- Manage logistics including vendor set-up, payments, shipping, and activation to ensure flawless execution.
- Facilitate regular communication and coordination with brand partners, event organizers, and internal teams through weekly planning calls and updates.
3. Brand Representation and Asset Development:
- Work closely with division leadership to determine priorities.
- Work closely with brand teams to develop the vision and execution (approve messaging, graphics, and digital assets for use at trade events, maintaining brand consistency and integrity).
- Ensure alignment of event activities with brand guidelines and objectives to maximize impact and resonance.
4. Timeline Management and Reporting:
- Define process for visibility of timeline and reporting.
- Provide timely and comprehensive reports on event performance, including key metrics and insights for continuous improvement.
5. Regional Pop-Up Events and Presentation Support:
- Develop and plan regional pop-up events, ensuring a consistent brand experience across locations..
BASIC QUALIFICATIONS
- Bachelors Degree in Business or Marketing
- 4+ years of experience in marketing or events.
- Expected to travel up to 50% of the time.
- Must be highly responsible, a self-starter and accountable for managing their time and responsibilities while spending time both in the office and on the road.
- Strategic thinker
- Project Management : High level of organization and coordination capabilities including managing orders, calendars, budgets, and event logistics
- Deep understanding of Community relationships and brand authenticity
PREFERRED QUALIFICATIONS
- Knowledge of and passion for event planning
- Prior industry relationships and experience in event planning
- Expertise in Powerpoint, SAP, and Excel
- Project Management qualifications
If you are interested in this role, please apply via the apply now link provided. Our overriding goal is to provide quality staffing solutions that help people, organizations, and communities succeed. Belcan is a leading provider of qualified personnel to many of the world's most respected enterprises. We offer excellent opportunities for contract, temporary, temp-to-hire, and direct assignments. We are the employer of choice for thousands worldwide. For more information, please visit our website at Company website
EOE/F/M/D/V
Location:
New York , NY
Minimum Experience (yrs):
4+
Required Education:
Not Specified
Benefits:
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