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Sr. Specialist, Product Merchandising (Contract 6 months)
Fashion Industry Company
Seoul, , South Korea
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Purpose & Overall Relevance for the Organization:
• Develop and provide strategic range plan by channel segmentation and drive the execution of the plan with related functions.
• Influences the development of global/local GTM strategies through providing clear and relevant commercial input in terms of consumer needs, market particularities, and channel needs.
• Manage & maintain range plan to achieve company goals in standard margin, inventory control & product roll-out and segmentation.
Accountabilities:
• Pre-season planning
• Develop & Input of strategic business plan for the BUs
• Integrate & align all global marketing functions in SBP and drive the process
• Collect market input by go-to-market process based on seasonal concept planning
• Check relevance of global concepts regarding local specifics & develop framework
• Product range plan by channel segmentation
• Review product concepts referring to local relevance. (incl. retail, wholesale and eCom.)
• Be the expert for consumer/customer needs for market and give commitment to final range architecture.
• Contribute to the range selection process from the global ranges to regional market.
• Recommend and support the category product range by channel segmentation and develop sell-in packages.
• Present category product range internally and externally (to key business partners)
• Work close with account to ensure brand and business alignment.
• Coordinate category forecasting process with product marketing planning.
• Achieve the net sales and margin target and take the co-responsibility for the result.
• Achieve the core KPI through product range planning.
• Maximize the utilization of Intelligence tools.
• Conduct efficient and productive communication with teams concerned to meet the company target.
• Maximize the sales with right understanding of market and consumer/ customer needs.
• Create and develop new business opportunity.
• GTM(Go-to-market) Management
• Develop local go-to-market strategy.
• Customize and complete product marketing packages according to local specifics & customer needs.
• Define the product distribution strategy per channel/consumer.
• Drive the price strategy and harmonization for the category.
• Build strategic relationships with key accounts in alignment with regional/area sales to be the regional customer/consumer experts.
• Present category go-to-market plans internally and externally.
• Business Intelligence: MOPs
• Support to provide OTB(Open To Buy) alignment with Budget (Yearly net sales plan) & SBP
• Set the strategic range plan by channel on seasonal base align to achieve company target
• Monitor product KPI (turnover, standard margin, contribution, stock turn, SKU, market share) and initiate business development.
Key Relationships:
• Global BUs / APAC merchandising head
• Sales (Retail, Wholesale and eCom.)
• Marketing
• Operations (SCM, Logistics and ASC(After Service Center))
• FP&A and demand planning
• Stores
Knowledge, Skills and Abilities:
• Strong sense of fashion and consumer trends
• Passion for the category
• Thinks and acts in a goal-oriented manner
• Good analytical and problem solving skills
• Strong interpersonal and communication skills
Required Education and Experience / Minimum Qualifications:
University degree in Business or equivalent professional experience
5-7years footwear merchandising experiences in sports or fashion categories, especially brown shoes industry preferred
Excellent knowledge and skills of MS office applications
Excellent written & fluent spoken English language