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Sr. E-Commerce Copywriter
Fashion Industry Company
Portland, OR, United States
Job Details - this job has expired, please see similar jobs below
Company is a portfolio of Brands for active lives. From our flagship Columbia Brand to Mountain Hardwear, prAna and even the SOREL Brand….we are all about making products that get people closer to their passions.
So if you have a passion for all things active, we might have the right role for you. If you crave adventure, innovation, quality and – best of all – fun, this is where you belong. If you’re already reaching for your resume – good. Apply for a career with Company today.
General Position Summary:
The Senior E-Commerce Copywriter crafts the voice of experiences across Company website, Company website, and Company website. This position is responsible for developing promotional messaging across a wide range of platforms including .com, mobile, affiliate promotions, dealer resources, video, and email. This position focuses on the customer experience; creating compelling branded, relevant messages that motivate customers to act. The Senior E-Commerce Copywriter will work closely with Visual Designers, Site Managers, Merchants and Marketing to create solutions that achieve business requirements and deliver ideas and messages that improve engagement, conversion, customer satisfaction, and the overall customer experience. This position presents work, explains the strategic and creative thinking behind the work and in particular dives into messages both experiential and promotional in nature.
Essential Functions/Responsibilities:
• Writes copy exhibiting a mastery of online promotions, AP Style and SEO principles in order to ensure copy aligns with best practices and brand standards.
• Creates clear, concise, conversational, on-brand messages that inspire customers to follow specific calls to action in online executions.
• Produces conceptual work under the direction of managers (copy and design) that illustrates a forward-thinking mentality.
• Crafts compelling global initiatives copy, as well as descriptive product copy including features and benefits.
• Presents copy, concepts and ideas to business stakeholders, managers and directors and acts on that feedback to improve copy language, efficiency and effectiveness.
Job Scope:
Job consists of working collaboratively with User Experience/Design team, Merchants, Marketers and Site Managers to continually improve the user/brand experience across all the CSC sites. Job involves a wide range of complexity in conceptualization and technical execution. The candidate must be able to approach a project from a user-centric perspective but never lose sight of the business goals when developing solutions.
Specific Job Skills:
• Deep understanding of online promotions and marketing.
• Advanced understanding of AP Style and SEO principles.
• MS Office proficiency from a design perspective and Adobe CS .
Education:
• BS/BA degree in related field required or equivalent professional work related experience.
Experience:
• 5+ years related professional experience.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
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