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Sr. Analyst, Performance Marketing
Entertainment & Media Industry Company
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Starz is currently seeking a Senior OTT analyst to join the Insights and Analytics department. S/he will serve as a lead on day to day analytics and techniques while following best practices to understand and optimize all direct to consumer acquisition and retention campaigns.
The candidate will be highly collaborative and work cross-functionally to help marketing team achieve aggressive growth and retention targets.
Responsibilities
• Build and manage reporting dashboards to drive acquisition and retention marketing.
• Lead customer opportunity analytics deep dives including onboarding behaviors, loyalty signals, and engagement
• Develop weekly insights and strategy reports
• Partner with leadership and internal teams to understand business and marketing goals, leveraging analytics to advance these goals
Required Skills:
• 2+ years in marketing analytics. Experience in video and entertainment industry a plus
• Experience with Google Play, iConnect and other storefront subscription reporting
• 2+ years in relational database (e.g., SQL), unstructured databases (e.g., HADOOP) and experience with large data sets
• 1+ years’ experience working with the major analytics and attribution platforms: Google Analytics, Tune, MixPanel, etc
• 1+ years’ experience working with data visualization and business intelligence tools such as Tableau, Cognos, etc
• Partnering with Finance teams to validate subscription base, customer churn and payment processes
• Demonstrated ability to transform business challenges to specific analytical reports and tools
• Self-starter and exceptional problem-solving skills
• College degree and equivalent work experience. Graduate degree preferred
STARZ (Company website), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that provides premium subscription video programming on domestic U.S. pay television networks and produces and distributes content for worldwide audiences, including its investment in the STARZ PLAY Arabia OTT service.
STARZ is the ultimate destination for obsessable TV, movies and more. Characters who pull you in and stories that stay with you. From bold Original Series to the best movies, whatever you love, STARZ ignites your passions.
STARZ offers a competitive compensation package and an attractive benefits program to all eligible employees including a variety of healthcare plans, dental and vision insurance, 401k, life/disability insurance. Eligible employees will enjoy paid time off in the form of vacation and company holidays.
STARZ is an Equal Opportunity Employer. This means that all applicants will receive consideration for employment regardless of gender, age, race, national origin, disability, color, religion, sexual orientation, gender identity and/or expression, veteran status, or any other characteristic protected by federal, state or local law. In addition, STARZ will provide reasonable accommodations for qualified individuals with disabilities.