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Specialist, Channel Marketing, IOT
Entertainment & Media Industry Company
Mississauga, , Canada
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Company is a truly Canadian company with over 136 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
The Company Mobility team offers a full range of wireless products and services for residential and business customers, including the largest selection of superphones on the fastest and most advanced network technology.
Position Description:
The Mobility Business Marketing team is responsible for the end-to-end analysis, development and implementation of marketing programs aimed at generating demand with new and existing customers for new and existing products and solutions within Company’s dynamic and growing business portfolio. This role has a specific focus on Medium and Enterprise segments and the Internet of Things (IoT) portfolio in addition to other next generation business services.
The team is growing and currently seeking a highly motivated, analytical and implementation-minded Specialist. Supported by the Senior Manager, Business Marketing, this position provides an excellent opportunity to work in a high profile, dynamic and challenging environment tasked with exponential growth. The selected candidate will develop and grow within the team and will deliver new programs, end to end, from data analysis to strategy and planning to in-market execution and then post-mortem analysis.
Job Duties/Accountabilities:
• Core participant in the development of the end-to end Medium and Enterprise acquisition/demand generation strategy, spanning from quarterly program planning to execution accountability and performance analytics including, for example, mass, direct and online campaigns, new program development, customer segmenting etc.
• Monitor and understand KPIs to understand campaign performance and take short and long term actions to improve performance
• Identify and pursue new acquisition opportunities ie. new programs, campaigns, segments, targeting opportunities etc.
• Work with the Business Intelligence team to obtain sizing, customer lists and establish results for Demand Gen campaigns
• Work with sales solutions and product partners on new product introductions
• Work with marketing communication partners on campaign execution ie. briefing, approvals and post-evaluation
• Partnering with other cross-functional teams, most notably Business Intelligence, Product Management, Take to Market and cross-business unit teams to collectively drive results.
Critical Qualifications/Competencies:
• 2+ years marketing experience, telecommunications experience an asset
• Deep understand of Medium and Enterprise technologies, with a specific focus on IoT and wireless solutions
• Strong business acumen, with an appreciation for the need to analyze information, determine what it means for the business and quickly execute in an ever-evolving competitive environment
• Solid Microsoft Excel and PowerPoint skills, and an ability to use both mediums to tell concise, actionable stories to all levels of the organization (channel agents and executives)
• Working knowledge of Company website an asset
• Ability to draft program and marketing briefs in a clear and articulate manner
• Demonstrated knowledge of marketing across all media types including direct mail, digital and online, mass advertising, etc
• Excellent oral, written and presentation skills (French an asset)
• Detail oriented with the ability to prioritize and manage change in a fast paced environment
• Establish and maintain effective relationships with cross-functional teams
• Excellent time management and organizational skills; Ability to manage multiple projects at the same time
• Have a passion for success and be results oriented
• Customer focused, team player, innovative and self-motivated
Bilingualism is an asset (English and French)
Additional Information:
Position Type: Management
Job Location: Canada : Ontario : Mississauga
Application Deadline: 01/24/2017
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Company is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
Created: Canada, ON, Mississauga