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Social Media Marketing Coordinator
Fashion Industry Company
Emmaus, PA, United States
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Company Inc. is currently seeking an entry level Social Media Marketing Coordinator in their Emmaus, Pennsylvania office. The Social Media Marketing Coordinator will develop and execute campaigns across social media, primarily Facebook, for various products including books and DVDs.
Responsibilities will include:
• Flawlessly managing, planning and executing social marketing campaigns by leveraging the appropriate social media tools
• Creating detailed analysis and reporting of results across brand and product campaigns
• Run A|B testing to maximize conversion rates and other goals
• Interpret data to make recommendations, identify new opportunities and optimize ongoing campaigns as social media algorithms change
• Communicate in a team setting on project budget, scope, timelines, and results
• Utilize in-house design, development and copywriting resources to meet marketing goals
• New creative set up including keycode generation
• Other ad hoc projects and analyses as required
The ideal candidate will possess:
• Undergraduate degree in Marketing, Business or Mathematics is preferred
• 1-3 years of business experience preferably in digital/social media, interactive marketing, analytics or related field
• Strong analytical, logical and problem-solving skills
• Excellent written and verbal communication skills and the ability to build positive working relationships
• Quick learner; Ability to multi-task in a fast-paced, team-oriented environment
• Self-motivated, proactive, self-starter who has the ability to work independently with minimal oversight
• Strong organizational skills and high attention to detail
• Strong MS Excel skills
• Direct Marketing experience a plus
About Company Inc. Company Inc. is an independent, healthy, happy living company based in Emmaus, Pennsylvania and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness and love in the world. Starting with you.” Through a broad portfolio of best-in-class brands, Company reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Company publishes the largest, most established health and wellness lifestyle brands, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Company’s Organic Life, and through Company Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. A digital leader in the healthy living space with properties such as EatClean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; and Company's®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Company editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit Company website and follow us at @RodaleInc.