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Social Media Coordinator, Content & Reporting
Fashion Industry Company
New York, NY, United States
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Job Description
The Social Media Coordinator, Content + Reporting reporting to the Senior Manager, will be responsible for supporting the Social Media Team in everyday initiatives relating to the Company social channels.
The Social Media Coordinator will help with content creation, image selection, copywriting, and reporting and analytics. The ideal candidate will have a strong background in analytics and reporting, particularly with Omniture. They should also have a positive attitude, a creative eye and exceptional writing skills, all while being detail-oriented, results-driven, organized, and a dependable team player.
If you thrive in a fast-paced environment, have a background in social reporting, possess a strong work ethic and are willing to go above-and-beyond to make Company’s social media channels innovative and fun - then this role is for you.
Core Job Responsibilities:
• Pulling and analyzing platforms’ reporting & analytics. Candidates must have experience with Omniture and Facebook Insights.
• Support in content creation, execution and posting
• Select the proper imagery for day-to-day content and larger initiatives
• Work with Creative and Design teams to create custom content
• Brainstorm standalone social campaigns, as well as larger ones supporting sitewide initiatives
• Write captions for all content, leveraging the Gilt voice
• Manage social calendars and all process docs
• Run reporting and analytics for all channels
• Liaison with social media vendors
• Support launches of new social media channels
• Research best practices and industry insights
• Respond to a select set of comments from followers
Qualifications
Job Qualifications/Requirements:
• Bachelor’s Degree
• Minimum of 1-2 years coordinator experience preferred
• Strong proficiency in Omniture and Facebook Insights
• Strong proficiency in Excel (including creating Pivot Tables/formulas), Word, and PowerPoint
• Experience with Sprinklr, Curalate, Offerpop and bitly a plus
• Strong verbal and writing skills
• Excellent time and project management with exceptional attention to detail
• Desire and demonstrated ability to handle multiple projects simultaneously and meet tight deadlines
• Knowledge/background of e-commerce, social media marketing, and best practices
• Self-motivated and energetic individual with a high level of initiative and thrives working a fast-paced, challenging digital environment
• Photoshop experience would be a plus
• Paid social media experience is required