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Social Media Coordinator
Entertainment & Media Industry Company
Austin, TX, United States
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About Company:
The Social Media Coordinator connects large audiences with exciting brands through various social media communities.
JOB SUMMARY
Working with the Social Media Strategist and Social Media Specialist, the Social Media Coordinator is responsible for day-to-day execution of client social media campaigns; tasks include daily community listening, maintenance, community engagement/conversation, monitoring and issue escalation/response. In addition, the Coordinator will conduct research (using a variety of tools) to identify social media best practices and trends for brand audits, as well as conduct community conversation audits to identify key online influencers as it relates to client projects. The Coordinator will also provide community insights that will be used to hone and improve client campaigns and programs.
CORE DUTIES AND RESPONSIBILITIES
• Help launch and manage social media presences for clients on Facebook, Twitter, YouTube and other relevant social media/collaboration sites.
• Adhere to editorial calendar to ensure content and assets are being released on time.
• Support brand loyalty and encourage generation of user created content via active community participation and conversation; manage online discussions by listening and responding to users (where appropriate) in a timely and authentic manner. Escalate issues as needed and provide feedback on community happenings.
• Monitor and track discussion topics for management team; prepare weekly reports to update staff/clients on predetermined metrics. Proactively monitor brand and relevant themes/news stories within the blogosphere and provide suggestions for timely content, assets and conversations within brand communities.
• Work daily with Social Media Manager and client teams ensure proper messaging is being executed online and that it is relevant to client goals.
• Work with Social Media Manager to update editorial calendars and ensure all assets/materials are timely and up to date.
• Use online listening, supplemental research and daily community learnings to provide insights for improving programs and enhancing program successes.
• Research and identify bloggers/key influencers and associated communities for blogger/influencer campaigns.
• Research and identify social media best practices and relevant brand examples within the space for proposals and online audits.
REQUIRED SKILLS/KNOWLEDGE/EXPERIENCE
• 0-1+ years of professional work experience (experience at interactive, advertising, public relations or marketing agency preferred).
• Must have solid writing skills with creative copywriting experience
• Must have active accounts across key social media sites including, but not limited to, Facebook, Twitter, etc.
• Possess background knowledge and a true passion for the social media marketing space.
• Must have strong verbal and writing/grammatical skills as well as ability to present information and ideas logically and clearly; keen eye for detail also required.
• Excellent verbal communication skills with ability to present ideas and information clearly.
• Collaborative team player able to integrate with a diverse team full of opinions and ideas.
This position is a full time opportunity located in Austin, TX.
Brand
Motivated and inspired by what's next, Company helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Company has a unique blend of technology, creativity and media at its core. Our world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including McDonald’s, Mercedes-Benz USA, Microsoft, Nike, Unilever and Uniqlo. Company’s team of 3000+ experts spans 20 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Singapore, the United Kingdom and the United States.