JOB DESCRIPTION

At Memorial Hermann, we’re about creating exceptional experiences for both our patients and our employees. Our goal is to provide opportunities for our diverse employee population that develop and grow careers in a team-oriented environment focused on patient care.

Every employee, at every level, begins their journey at Memorial Hermann learning about the history of the organization and its established culture built on trust and integrity. Our employees drive this culture, and we want you to be a part of it.

Job SummaryIn conjunction with the Director of Social and Content strategy, create a data-driven social media and content strategy designed to engage users, drive traffic, obtain leads and convert. Manages the social media staff. Typically reports to the Director of Content and Social Strategy.

Must be able to demonstrate knowledge and skills necessary to provide care appropriate to the patient served. Must demonstrate knowledge of the principles of growth and development as it relates to the different life cycles.

POSITION IS FULLY REMOTE

Job Description

Minimum Qualifications

Education:

Bachelor’s degree in marketing, advertising, communications, business, computer science, MIS or related field.

Licenses/Certifications: (None)

Experience / Knowledge / Skills:

Minimum Five (5) years, Seven (7) years preferred, of progressive social marketing or experience in an equivalent field.

Minimum 2-3 years of Management experience preferred

Knowledge of Social Media Ad Platforms and Configuration of Social Media Ads

Marketing communications project management experience

Ability to serve as in-house advocate for social media and content marketing

Thorough understanding of social networks and tools

Keen understanding of how social media fits into larger digital marketing funnel

Eye for detail and ability to quickly learn brand guidelines

Ability to multitask and work well in a team environment

Excellent written, verbal, and presentation skills

Demonstrates commitment to the Partners-in-Caring process by integrating our culture in all internal and external customer interactions; delivers on our brand promise of “we advance health” through innovation, accountability, empowerment, collaboration, compassion and results while ensuring one Memorial Hermann.

Principal Accountabilities

Build and execute social media strategies designed to engage consumers, drive traffic, obtain leads and convert

Support Director of Content and Social by serving as partner in content ideation

Edit daily content to ensure it fits within parameters and purposes of social strategies

Expand community and/or influencer outreach efforts

Design and manage paid social efforts

Manage efforts in building online reviews and reputation

Analyze key performance metrics and tweak strategy as needed

Monitor trends in social media tools, applications, channels, design and strategy.

Design user-generated content strategy

Edit and optimize editorial calendars and syndication schedules

Continuously improve strategy by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Collaborate with other departments to launch campaigns, monitor channels and execute as needed

Ensures safe care to patients, staff and visitors; adheres to all Memorial Hermann policies, procedures, and standards within budgetary specifications including time management, supply management, productivity and quality of service.

Promotes individual professional growth and development by meeting requirements for mandatory/continuing education and skills competency; supports department-based goals which contribute to the success of the organization; serves as preceptor, mentor and resource to less experienced staff.

Other duties as assigned.

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