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Social Marketing Manager
Entertainment & Media Industry Company
Los Angeles, CA, United States
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A Little About Us
Yahoo Marketing is responsible for a broad range of creative and content development initiatives that support Yahoo’s brand promise: to reduce the friction between information and people, keeping their lives fluid and ever-expanding. If you flourish in a fast-paced, fun but demanding creative environment and have been an integral part of teams that have built breakthrough creative campaigns, then Yahoo Marketing might be your match made in heaven. Marketing Communications is a key functional area of Marketing at Yahoo, responsible for partnering closely to drive traditional MarCom activities - delivering from brief to idea to activation; zeroing in on the target audiences that are most likely to be receptive to messaging – and surrounding those audiences from every angle, using a variety of media and activations to reach them at different points along their decision-to-buy pathway. The team works in service of, and in close partnership with, Product Marketing, Research and Insights, Media Planning, Corp Comms and Creative, to ensure the key functions of Project Management, Traffic and Client Services are delivered with excellence and collaboration.
Yahoo’s Social Marketing team is focused on setting new standards of excellence for the company’s presence on the most engaging of marketing touchpoints - social platforms. As part of Marketing Communications, we creatively integrate social into the core marketing strategy of Yahoo’s paid and organic marketing communications. We are defining the personality of Yahoo on social, and, most importantly, we are redefining how we engage with our key audiences.
A Lot About You
Success in this role requires a combination of strong understanding of audience growth, creativity and analytical aptitude. You will sit at the intersection of data and marketing messaging, always activating social marketing against reductive product truths, and always in service of our Product Marketing Manager partners. The ideal candidate has strong background in marketing communications, working with creative agency and firmly adept in understanding the plumbing of social analytics and KPIs. We’re looking for an innovative thinker who has the ability to influence others, generate excitement for their ideas, and is able to use data to succinctly tell the story of a campaign to all levels of the organization. You will guide the social creative strategy, you will partner with the product marketing managers and creative team on social assets best practices, and you should know how to use social listening and data to make real-time actionable recommendations.
Your Day
• Drive the social marketing campaigns and activities for a small but focused set of Yahoo’s priority product franchises, such as: Mail/Messenger, Sports, News, Finance, or Search.
• Serve as the primary driver of social marketing campaigns, delivering excellence around 360-degree ideas, and own the social strategy, execution and analytics with key partners.
• Drive internal and external partners / teams to deliver social marketing campaigns that punch above their weight to deliver product takeaways via uniquely social messaging.
• Monitor and engage with key audiences, continually building an understanding of their user behavior and preferences on social platforms, and managing the voice, persona and cadence of Yahoo’s presence on social for marketing.
• Develop, maintain and optimize social marketing content schedule supporting product calendars and leveraging social analytics.
• Collaborate and push with internal and external creative teams on image, video and copy for both organic and paid posts -- always optimizing for engagements.
• Partner with Media Buying team and agency on execution and optimization of Paid social buys. Test and optimize messaging, image/video options and posting formats.
• Use Sprinklr for deep-dive owned and earned social reporting -- content performance, user engagement and social listening.
• Serve as a thought leader and subject matter expert to establish platform-specific social benchmarks, KPIs, creative best practices and rules of engagement.
You Must Have
• An experienced marketer with 5-10 years of digital marketing experience, specializing in social.
• Expert-level working knowledge of Facebook, Twitter, Instagram, Snapchat, Tumblr, Pinterest and other emerging social platforms.
• Advanced comprehension of social analytics/insights tools, experience with social listening tools (Facebook Analytics, Buffer).
• Proficiency on Sprinklr is a strong plus.
• Solid foundational understanding of web analytics and traditional digital media KPIs.
• Experience with paid social media buys on Facebook and Twitter a plus.
• External agency/vendor and project management experience, including writing and presenting social strategy.
• Well-organized and able to manage multiple projects simultaneously.
• Four year college degree required; MBA a plus.
• Willing and able to travel ~20% as needed.