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Senior Product Marketing Manager
Entertainment & Media Industry Company
New York, NY, United States
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We're looking for a Senior Product Marketing Manager to join our Marketing team in NYC!
Reporting to the Senior Director, Product Marketing, as the Senior Product Marketing Manager you will be responsible for verifications solutions for brands and agencies, with a focus on viewability and ad fraud. You will be the advocate for measurement technology, and responsible for tailoring the message, packaging, and delivery of the solutions to the market. You will also be responsible for bringing updated features and/or services to market, across all channels, environments, and ad formats, working closely with our product, sales, sales ops, and client services teams. This is a core role at the heart of all operations, from product development to marketing to sales.
• Develop product positioning and messaging that differentiates our products with brands and agencies
• Understand our buyer personas, their pain points, buying process and criteria, and transfer knowledge back to product and sales
• Keep the company up-to-date with market trends, and keep us several steps ahead of the competition at all times
• Conceive and develop innovative marketing programs that drive demand with brands and agencies
• Develop the go-to-market strategy for messaging, packaging, promoting, and selling of our products
• Plan the launch of new products and releases and manage the cross-functional implementation of the plan
• Provide expertise and content support to rapid response strategies as needed
• Educate both internal and external stakeholders on our product features and their benefits
• Collaborate with Sales Operations to develop sales tool that support the selling process targeted to your market segments
• Create content that articulates the benefits of our products to the world
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
Requirements:
• 7+ years professional experience, with 4+ years in marketing-related role
• Proven success directly supporting mid- to large-sized sales force and working closely with product teams
• In-depth understanding of ad-tech and mar-tech landscape, mobile and/or video experience a plus
• Experience building and executing marketing plans using a creative approach
• Master story teller with high attention to detail and strong presentation skills
• Superb communication skills, verbal and written
• Strong analytical skills and a data-driven mindset
• Ability to influence, motivate, and train others
• Master multi-tasker
• BA/BS degree required, MBA or advanced degree preferred
About Company
Company (IAS) is a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry to effectively influence consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital’s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in ten countries. Our growth and innovation have been recognized in Inc. 500, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company. IAS was also named to Crain’s Best Places to Work in NYC for the past four years, Great Companies to Work For in NYS, and AdAge's list of Best Places to Work in the US the past two years.
To learn more about us, please visit Company website or Company website
Equal Opportunity Employer:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.
EEO/AA/M/F/Disabled/Vets
Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to ___@___(apply_to_show_email). We will get back to you if there's interest in a partnership.