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Senior Marketing Manager
Entertainment & Media Industry Company
Brooklyn, NY, United States
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Company ELA Senior Marketing Manager
Job Description:
Company builds innovative and compelling digital educational products that empower teachers and students across the country. We have a long history as a leading innovator in K-12 education - and have been described as the best tech company in education and the best education company in tech. While others try to shrink the learning experience into the technology, we use technology to expand what is possible in real classrooms with real students and teachers.
Company ELA is a uniquely interactive curriculum that brings complex texts to life and inspires middle grade students to read more deeply, write more vividly, and think more critically. The program presents an opportunity for teachers to integrate their best teaching practices with new technologies that allow them to increase the impact of their feedback to students, to facilitate close readings that engage students in rigorous analysis, and to use formative and summative data to support all students.
We don’t believe that our work is over the moment a teacher has a new curriculum. Instead, it’s just beginning -- Company’s professional development provides teachers with the instruction, practice, and steady support they need to fully unlock the power of the Company ELA curriculum. We craft our professional development to support teachers as they transition to digital, show teachers how to get the most out of each interactive close reading session, walk teachers through the targeted feedback cycle and the use of data, and refine teachers’ understanding of the content in each unit.
Scope of Responsibilities
This role involves cross-functional marketing, with responsibilities focused primarily on product marketing strategy and planning, lead generation, sales support, and customer engagement.
The Senior Marketing Manager, Company ELA helps shape the voice of the product and contributes to the growth of a loyal customer base by determining the positioning, completing competitive analysis, contributing to feature prioritization decisions, driving marketing campaigns across channels (digital, print, events), and providing ongoing support to the sales team in their conversations with customers.
This role reports to the Vice President of Marketing for New Curriculum, and depends on close collaboration with Sales, Product (editorial and platform), Design and Implementation teammates to drive brand awareness, lead generation, sales enablement, and customer success.
Primary Accountabilities:
Develop product marketing strategy, plan, and assets, including:
• create strategy and marketing plan for the Company ELA product (core and supplemental) across lifecycle stages, from planning the product launch (when applicable) to identifying and supporting the incorporation of new features
• conduct ongoing competitive and market analysis, and position product in a competitive way in different regional markets depending on relevant market forces
• create compelling messaging about the core product, supplemental versions of the product, and the product in relation to the broader Company product portfolio
• evolve core set of digital assets such as website pages, videos and interactive demos
• create and update print collateral such as brochures and program guides
Develop and execute strategic marketing campaigns, including:
• collaborate with the Digital Marketing Manager to drive lead generation through acquisition and content marketing channels
• develop lead nurturing campaigns and convert leads to sales in collaboration with sales operations
• participate in and maximize impact of national and regional events
Identify and develop sales enablement tools, including:
• create compelling sales presentations, demonstrations, and talking points
• collaborate with sales on region-specific and issue-specific campaigns, including digital and print communications
• develop customized collateral, Q&A, and talking points for specific sales opportunities
Provide broad support to key pilots, in all areas of implementation by:
• tracking pilot progress/status weekly and responding to issues quickly
• scheduling key personnel to assist sales in presentations/meetings with teachers and district stakeholders
• scheduling, monitoring and possibly presenting data reports to reps and pilot reviewers
• writing or content editing strategic touchpoint emails
• monitoring help-desk issues and assisting in responses
• assembling/creating materials and prep required for end of pilot meetings
• producing, or managing production of, custom decks that address key issues in specific pilots
Support successful implementation of current customers by:
• serving as a link between implementation and product teams
• creating email campaigns for current customers and pilot sites to enhance their experience and inspire loyalty
• supporting trainers/coaches in communicating product updates to current customers
Requirements:
● Bachelor’s degree in English or related field; MBA or 3-5 years of equivalent experience
● Knowledge of or ability to quickly develop deep understanding of the K-12 marketplace and our company’s position within it
● Strategic marketer with a passion for the customer and an analytical mindset
● Outstanding writing and presentation skills, including ability to distill complex issues quickly and summarize key points and implications
● Excellent problem-solving skills and demonstrated success managing projects of varying size, complexity and length in a fast-paced environment
● Strong collaboration skills with an outstanding track record in facilitating alignment across stakeholders and teams.
Company is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.
This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.