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Senior Marketing Data Analyst
Entertainment & Media Industry Company
San Francisco, CA, United States
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Company Description
Company is composed of over 12,000 talented people located in 28 countries across the globe. With around 85% of its staff devoted to game development, Company has the 2nd largest in-house creative team in the world.
The company’s 27 different creative studios work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on iconic brands including Assassin's Creed®, Tom Clancy's Ghost Recon®, Tom Clancy's Splinter Cell®, Rabbids®, Rayman®, Watch Dogs®, Far Cry®, The Crew®, Just Dance® and more.
With an expansive global distribution network, Company is also a company that stays in close contact with its local fans.
To learn more, please visit: Company website.
Company is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, age or disability status.
Job Description
Company, a global leader in the video games and entertainment software industry, is seeking a highly talented, self-driven, detail-oriented, strategic and creative Senior Marketing Data Analyst to support its Marketing Analytics functions. The analyst’s primary role will be to use database technology to support marketing teams in implementing successful marketing strategies and tactics.
The analyst will closely work with senior marketing managers and with teams across the company including Brand Management, Digital Marketing, CRM, Consumer Research, Strategic Planning and Business Intelligence.
Responsibilities:
• Work closely with marketing teams to define key metrics, identify trends and opportunities across channels, campaigns and consumer segments, and provide solutions for their analytic and KPI requests
• Measure brand performance, and provide data analysis on insights and recommendations on driving effective campaign outcomes against goals, objectives, and spend
• Develop and maintain dashboards based on KPI’s of the business
• Develop ad hoc reports based on business questions
• Engage in "root cause" analysis to assess changes in metrics an underlying causes and provide recommendations for improvement
• Assess the impact of various initiatives and measure results. Provide recommendations for improvement as necessary.
• Assist and build requirements, definition, project scoping, timeline management, and results documentation to ensure great data practices.
• Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools and reporting/analysis platforms (Tableau, SQL, Excel, …)
Company seeks high-performing individuals with analytical minds and strong interpersonal and communication skills. Ideal candidates are self-starters who can manage their time effectively and educate themselves while contributing to marketing investments performance.
Qualifications
• Bachelor degree in a technical or quantitative discipline (Mathematics, Economics, Statistics, Computer Science, Engineering), Master’s preferred
• 5+ years related experience including hands-on expertise in performing and delivering quantitative analyses.
• 3-5 years online marketing experience
• Demonstrated success presenting complex research data (both qualitative and quantitative) in a clear and compelling manner that inspires action
• In depth knowledge of SQL, Tableau and Excel - experience in programming and in SAS, SPSS or comparable statistical modeling tool is a plus
• Experience developing dashboards based on business KPI’s
• Ability to derive insights from data
• Handle fast-paced and challenging job demands.
• Self-motivated & analytically curious.
• Strong quantitative skills, and experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques
• Excellent organizational, communication and interpersonal skills
• Experience in top-tier consulting, venture capital, investment bank or media agency is a plus
Additional Information
All your information will be kept confidential according to EEO guidelines.