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Senior Manager, Marketing Communications, Business segment, Integrated
Entertainment & Media Industry Company
Ontario Mississauga, , Canada
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Company is a truly Canadian company with over 137 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
The Company Mobility team offers a full range of wireless products and services for residential and business customers, including the largest selection of superphones on the fastest and most advanced network technology.
The Senior Manager of Integrated Communications will champion all business-to-business communications from strategy through to development and execution, supporting Company Mobility’s goals and objectives. This is a fast paced role and requires the candidate to have a high degree of digital knowledge, project management experience and is someone who takes initiative and is proactive.
Key Responsibilities:
• You will have the opportunity to execute the development of marketing programs from creative development through to production for communications
• Lead the development of all communication mediums including: web pages, emails, SEM, online ads, print ads, radio, direct mail, social, mobile, videos, blog posts, sales material and collateral
• Work with outside agencies, internal marketing teams and the central Company website operations and analytics team.
• Follow market dynamics and trends to ensure the marketing programs are relevant and deliver the expected results
• Gather and review web analytics and identify incremental enhancements to achieve objectives
• Manage the day to day needs of the site including editing web page content, ensuring search provides appropriate information and manage the production of promotional materials (banners & promotional pages)
• Develop detailed marketing communication briefs for the agency
• Deliver post mortems with results, analysis and recommendations for future marketing programs
• A chance to input on new opportunities to grow the market, demonstrating a strong understanding of the competitive and industry landscape
Essential Qualifications:
• University degree with a Business, Marketing and/or related discipline
• Passionate about both digital marketing and traditional marketing
• Possess 6+ years experience in business to business marketing using multiple mediums, with at least 5+ years in online marketing communications
• Experience developing marketing communications material including writing briefs; and strong creative assessment ability is an asset
• Demonstrated ability to project manage and work as part of a cross functional team
• Naturally analytical and proactive
• Possess excellent written and verbal communication skills
• Possess very strong attention to detail and highly organized
• Solid partnering and creative problem solving skills
• Flexibility and the ability to comfortably operate in an ever-evolving environment
Preferred skills/ competencies:
• Experience working at a marketing agency or marketing department
• Knowledge of the telecommunications industry or other technology
• Bilingual (French & English) is an asset
Bilingualism is an asset (English and French)
Additional Information:
Position Type: Management
Job Location: Canada : Ontario : Mississauga
Application Deadline: 10/03/2017
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Company is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.