This job has expired, please see additional jobs below
Senior Manager, Brand & Channel Discovery
Entertainment & Media Industry Company
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
The primary objective of the WHERE group is to uncover insightful, actionable, and measureable channel connections that move a business forward. We are applying leading edge business intelligence technologies to communications planning and activation, as well as evolving more accurate and accountable approaches to measurement and optimization. Within the WHERE group, the Brand & Channel Discovery team specializes in media and channel research and cross-channel measurement. Areas of focus include the media landscape, audience measurement, media best practices, and vendor evaluation. The WHERE group is looking for a Senior Manager of their Brand & Channel Discovery division who will manage research projects as directed by the Director, Brand & Channel Discovery and VP, Director of WHERE.
Responsibilities include:
• Provide research expertise to the Brand & Activation teams
• Collaborate with rest of team on WHERE initiatives
• Analyze and apply data from various research software systems
• Present researching findings in client meetings
• Evaluate media vendors and research providers
• Discuss the general media landscape and marketplace with Brand teams
• Communicate digital expertise to Horizon stakeholders
• Create and maintain dynamic presentations about trends in the media landscape
• Train and manage junior level staff
• Apply research insights to specific brands
• Write papers about media trends
Requirements:
• 6-8 years in the media industry, with some of that time spent at a media planning and buying agency
• Strong knowledge of media research methodology including audience measurement
• Strong presentation skills
• Good writing skills; experience writing short articles/papers
• Extensive knowledge of Nielsen TV systems (NPower, MediaView), competitive databases (Kantar, Monitor Plus), syndicated survey research (MRI, Simmons, Ipsos, etc.), and digital systems (comScore, Nielsen Online, etc.)
• Good knowledge of Microsoft Office – Excel, PowerPoint, Word
• Experience managing junior level staff
• Knowledge of the general media landscape, especially television and digital media
• Ability to learn new systems quickly
• Keen eye for detail