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Senior Graphic Designer
Fashion Industry Company
Jersey City, NJ, United States
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Kipling Senior Graphic Designer
Kipling is seeking a Senior Graphic Designer to oversees graphics for the Kipling brand servicing marketing, visual and design departments. Reports to Art Director and establishes consistent VBL (Visual Brand Language) by working directly with teams under the direction of the Art Director.
Key Responsibilities
• Responsible for development of seasonal graphics to support design team – including VBL – logos, hangtags & packaging, brand identity
• Maintain consistent graphics and brand identity by downloading seasonal brand directives in the “Zoo” – DAM (digital asset management)
• Seasonal packaging including hangtags and other materials to support product stories. Works directly with Art Director, Design team and Merchandising
• Graphic layout for all marketing materials and approved visuals for all departments – including graphic support for marketing presentations, editing and layout of images from photo shoots, marketing events, store graphics, and packaging for product
• Graphic design and support for visual designers such as sign programs – development of graphics and VBL. Development of big picture graphic programs such as instore graphics and design direction for graphics to support the visual team.
• Seasonal graphics to support product stories in packaging such as hangtags and other materials related to product
• Highly creative with the ability to concept and design.
• Good communication skills in order to work closely with other members of the marketing department beyond, signage and print.
• Ability to manage & prioritize projects while paying close attention to detail.
• Support for digital graphics as needed and liason with the graphic digital designer
• Perform other graphics-related assignments as required.
Education & Experience
• BFA or BA degree in graphics field preferably with a graphic design or design degree.
• 2+ year of graphic design experience within a corporate or agency setting
• Proficient in Adobe Creative Suite in a Mac environment - Photoshop, Illustrator and InDesign
• Experience demonstrating photo art direction skills and rough layout drawing
• Knowledge of type design and page layout best practices
• Highly skilled in packaging design, logo development and brand identity
• Knowledge of video editing and digital design to help support digital designer as needed
• Digital and conceptual experience in 3D and 2D graphic work a plus