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Senior Executive, Retail Marketing
Fashion Industry Company
Shanghai, , China
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Senior Executive, Retail Marketing (TNF China)
Planning
• Develop seasonal retail campaigns and promotions.
• Work closely with other marketing functions like Digital, CRM, and Sports Marketing to leverage traffic driving and cross-promotion.
• Work with DTC, WS and KA team, to provide necessary support elements to key stores.
• Support sales meetings with retail tools.
Implementation
• Prepare and share manual for campaign execution.
• Guide agencies/vendors and regional RBE to deliver quality & timely campaign execution.
• Provide post campaign recaps.
• Manage budget of each campaign against target.
Communication
• Provide seasonal directives to all regions, and closely communicate with regional teams for updates.
• Prepare necessary documents and presentations for the boot camp and retail summit, and deliver retail marketing concepts to a wider group.
Collect insights and comments from different functional teams and store levels.