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Senior Director, North America Marketing
Finance & Investment Industry Company
San Jose, CA, United States
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Company (NYSE: Company)
is a leading global analytics software company, helping businesses in 90+ countries make better decisions. Join our world-class team today and fulfill your career potential!
Job Summary The Senior Director of North America Marketing will develop, manage, and lead go-to-market plans for Company in the US and Canada and oversee the Company Brand in the region. The role will report to the Global Head of Marketing and serve as a key member of the Global Marketing team which is responsible for driving and accelerating pipeline, segment and account strategy, and coordinating the plans and deliverables in support of all sales activities. The role will manage a team of 5 direct reports who are responsible for demand generation and lead development.
• Design and execute campaigns to drive customer engagement and incremental bookings and revenue.
• Strategically build the Demand plan for the company across the Globe including account based marketing (ABM), lead generation campaigns, executive engagement programs, and marketing automation programs such as nurture tracks
• Own marketing sourced pipeline and booking targets
• Develop integrated, multi-touch marketing activation plans to advance prospects through the sales cycle
• Manage to annual regional marketing budget
• Build and maintain partnership with the NORAM Sales leadership team and lead the relationships with in-country Sales teams
• Lead and develop the marketing teams based in NORAM
• Develop strategy for participating in industry conferences and trade shows, e.g., identify highest impact venues and optimal format including involvement of founders. Ensure Company participation drives significant lead generation and maximizes ROI
• Facilitate introductions for Sales leadership with major customer prospects at the highest levels of the organization
• Develop ongoing relationships with key customer accounts, academic institutions, other industry leaders, and regulatory authorities as needed
• Manage content related to customer sales and prioritize interactions to generate increasing awareness and demand for Company’s solutions and services
• Identify growth opportunities for Company within the context of our fiscal sales plan and multi-year Regional strategy
• Deep knowledge of complex selling environments in the B2B technology world and what it takes to build brand and product awareness and pipeline
◦ Proven track record of developing world class marketing teams in a high growth environment
◦ Maturity and skill in working with senior executives, customers, and sales teams to align on goals and work through business challenges
◦ Creative skills in both communications and problem solving
◦ Expert in using metrics and marketing performance measurement and how these are critical to optimize results and ROI in a corporate marketing environment
• Knowledge and experience in building demand marketing plans
• Excellent verbal, written communication and presentation skills
• Bachelor’s degree, preferably in a marketing or related field; Master’s degree or MBA is strongly preferred
Why Make a Move to Company?
At Company, you can advance your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics. We have a 50+ year history of excellence in providing analytics and decision management solutions. Here are a few examples of our impact globally:
• Credit Scoring —150+ billion Company Scores have been sold to date, making it the most used credit score in the world.
• Fraud Detection and Security—2.5+ billion credit cards globally are protected by Company fraud systems.
• Lending —3/4 of US mortgages are approved using the Company Score.
Company’s proven science leverages the latest technology to drive consumer behavior insights and optimize business processes. We help many of the world’s leading banks, insurers, retailers, telecommunications providers and other firms reach a new level of success.
Our success is founded on really talented people – just like you– who enjoy innovative and high-performance environments with the opportunity to grow. Join the Company Family and help change the way business makes decisions!
Learn more about how you can fulfill your potential at Company website
Company values the strength that diversity and a culture of inclusion bring to our workplace. We are an equal employment opportunity and affirmative action employer and we’re proud to offer employment and advancement opportunities to all applicants without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.