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Senior Director, Lifestyles & New Audience
Entertainment & Media Industry Company
Bergen, NJ, United States
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Job Purpose:
Leads outstanding lifestyles coverage on all platforms and for all NJMG products, ensuring the timely delivery of meaningful news and information and effective audience engagement. Develops innovative approaches to grow reach among targeted segments, particularly in the digital space with existing and potentially new products.
Key Responsibilities:
• Ensures a varied, high-quality lifestyles report (ranging from arts and entertainment to food, things to see/things to do, icons and each day across all platforms.
• Creates and executes overarching strategy for digital audience growth across platforms based on top-quality storytelling, photography, video and social media engagement. Leverages analytics and pursues opportunities to broaden our content’s reach.
• Coordinates with Marketing, Advertising and Circulation departments on joint initiatives, including events and special coverage.
• Participates in community events for networking, branding and promotional purposes to set the example of the importance of being plugged into the communities we serve.
• Coordinates with peers in Westchester and Asbury Park and at USA TODAY Network to develop regional New York City-area coverage strategies for topics including the arts and entertainment, restaurants, things to do and celebrity/citizen profiles.