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Senior Digital Business Analyst
Entertainment & Media Industry Company
Des Moines, IA, United States
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Job TitleSenior Digital Business Analyst
I. Job Summary | Major goals and objectives.
The Senior Digital Business Analyst is responsible for providing analysis, insights, and reporting in support of Company’s consumer initiatives. As part of a larger Consumer Marketing and Business Intelligence team, you will work closely with business stakeholders to translate behavioral/engagement, competitive, and demographic data into analysis and actionable insights they can use to reach their business goals. You will also work with technical stakeholders to build automated reporting and monitoring solutions, ensure the accurate collection of data, and troubleshoot data anomalies all while having a keen sense of prioritization and business value around your work.
The position requires expert level experience with web analytics tools such as Google Analytics or Adobe Analytics, and additional experience with data and analytics tools used in paid marketing, onsite and social testing & targeting methodologies, membership programs and cross-channel consumer marketing. Must be adept at gathering data and information from these and other sources and distilling it down to the key insights needed by a business stakeholder. Position requires a creative and diligent problem solver and have strong oral and written communication skills. Being able to answer business questions and translate complex information into tangible recommendations will be important.
II. Essential Job Functions
Weight % Accountabilities, Actions and Expected Measurable Results
50 Analysis & Insights: Investigate and analyze web usage data to identify trends in consumer behavior. Provide insights into the consumer journey and recommendations for optimization and improvement. Provide competitive research and analysis to track and trend Company’s competitive landscape and positioning in the marketplace. Help business stakeholders structure marketing tests and provide subsequent analysis and recommendations.
20 Reporting & Analytics: Identify and help develop new metrics and report creation to provide new insights. Pursue enhanced data capture and seek new sources of data. Help automate reporting to monitor important metrics, build prototypes, and deliver requirements to development teams.
20 Partnership & Communication: Establish strong partnerships with key stakeholders through regular communication, in person or otherwise. Participate in strategic discussions, goal setting, and present key findings on a consistent basis, helping stakeholders understand performance relative to goals.
5 Data Enrichment & Governance: Contribute to the accuracy/integrity of data through validation, testing, and documentation. Contribute to standardization and governance efforts.
5 Leadership and Training
Will provide leadership, supervision and training to other members of the team as needed
100%
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
Bachelor’s Degree with emphasis in Computer Science, Statistics, Data Science, Economics, Digital Marketing, Business Administration, or other quantitative discipline/or equivalent training or experience.
Experience:
Minimum 5 years of experience working specifically as a web analyst. Experience to include data analysis, interpretation, research design and implementation and report writing. Must be experienced in translating business needs into research strategies and translating research findings back into actionable recommendations. Must have the ability to successfully manage and deliver multiple projects in a deadline-driven environment.
Specific Knowledge, Skills and Abilities:
ESSENTIAL:
Advanced experience with Google Analytics, Adobe Analytics, or similar web analytics tool and web metrics.
Experience with Excel .
Basic SQL skills and experience working with relational databases.
Ability to integrate data from a wide variety of databases and platforms.
Ability to express analytical concepts effectively, both verbally and in writing.
Advanced analytical and organizational skills.
Experience with applying data analytics, statistics, and forecasting to business problems.
Ability to work well with people from different disciplines with varying degrees of data knowledge.
Ability to multi-task within a fast-paced environment.
Strong attention to detail.
Ability to work in a team-oriented environment and as an individual contributor.
BONUS:
Experience with data visualization tools like Tableau.
Experience with data-focused languages such as Python and predictive modeling software such as R, SAS, or SPSS.
Experience with HTML and JavaScript, especially experience troubleshooting web analytics code.
Experience with ecommerce, digital marketing, or web/app development.
Experience with cross-channel marketing of consumer products and membership programs.
Experience with third party payment processing companies.
Familiarity with paid marketing data and analytics like Kenshoo, Marin, Adwords, Facebook.
Familiarity with website and email test and targeting data, analytics, and tools like Monetate and Maximizer
Experience working with email service providers like Experian and Epsilon.
Experience with ad-serving tools including Google Adwords, DART, Atlas, or Real Media.
% Travel Required (Approximate): NA