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Senior Analyst/Analyst, TV Analytics
Entertainment & Media Industry Company
New York, NY, United States
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Overview and Responsibilities
The Analyst/Senior analyst will be responsible for handling day to day requests and maintaining daily, weekly, monthly and quarterly performance reports across all Kids and Family group channels including Nickelodeon, Pre-School on Nick, TeenNick, Nick Jr and Nicktoons
Responsibilities
• Produce weekly, monthly and quarterly standardized ratings reports for all K&F channels
• Collect, analyze, and interpret Nielsen ratings data on Nickelodeon channels and key competitors
• Track industry trends and competitive landscape developments
• Support research needs for internal clients: programming, marketing, consumer products, press and finance
• Create audience analyses that will optimize our programming strategies and ratings
• Support manager and director with special projects/presentations
Basic Qualifications
• Minimum of 2 years experience in TV ratings research
• Comprehensive experience with Nielsen systems (Startrak, NPower, Lake 5, Arianna, MyEvents)
Additional Qualifications
• Advanced Excel skills a must
• Strong analytic abilities, as well as excellent communication skills
• Highly organized multi-tasker, able to work well under pressure, and meet tight deadlines
• Proficient knowledge of TV industry, Nielsen ratings, and media math