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Senior Analyst
Entertainment & Media Industry Company
Winston Salem, NC, United States
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Company's Strategic Analytics group applies analytic rigor, data-driven and fact-based reasoning to guide the development and execution of advertising and marketing strategies for clients. Specifically, we adopt statistical modeling methodologies, performance insight techniques, and optimization approaches to maximize the ROI of marketing and advertising across offline and digital channels. We seek entrepreneurial individuals with a background in business and marketing performance analysis and a passion for translating data into actionable insight.
The Customer Segmentation Sr. Analyst will be responsible for evolving, developing, and inspiring business insights across several client engagements.
Duties and Responsibilities
Primary responsibilities for this position include but are not limited to:
-Work efficiently with clients and partners to define, extract, and synthesize available data and share results and insight with Company team members
-Perform statistical analysis of primary and syndicated research, media spend and allocation, and business performance data
-Analyze scenarios to assess the before/after impacts of target market selection, media choice and allocation on client’s business performance
-Collaborate and partner with other agency departments – Media, Brand Planning, PR/ Social Influence, Creative, and User Experience – in the pursuit of data-driven insights and strategies
-Package and present analytical findings and communicate (both written and verbal) complex concepts to general marketing and business audiences
Requirements
∙ 3+ years of work experience in a professional services environment; consulting, advertising or internal client teams
∙ 3+ years developing segmentation for clients using Nielsen PRIZM (Claritas) or other comparable systems.
∙ Behavioral segmentation, clustering and/or predictive modeling experience preferred.
∙ Master’s degree in Business, Finance, Marketing, Statistics, Economics or other quantitative discipline desired but not mandatory.
∙ Ability to articulate customer segmentation profiles and analysis for business audiences with clarity and persuasiveness
∙ Client presence and history of building relationships with client’s analytics and data management staff
∙ Balances desire for quantitative rigor with realities of inconsistent business data
You must be eligible to work in the United States to be considered for this position.
We are an eoe and do not discriminate against applicants due to race, age, ethnicity, gender, religion, national origin, veteran status or on the basis of disability.