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Public Relations Director, Mens
Fashion Industry Company
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Company Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For nearly 50 years, Polo’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
Key Responsibilities:
• Oversee editorial for Men's Collections (Purple Label, Polo & RRL) with national, regional and digital media outlets.
• Work closely with International offices on all editorial requests, special projects and seasonal assets.
• Support media out reach on key corporate/fashion related initiatives to secure features and new items.
• Maintain strong media contacts and seasonal PR strategy alongside Senior Director.
• Oversee seasonal press showrooms and manage merchandise accordingly.
• Manage budget.
• Manage seasonal presentations, runway shows and editor market appointments.
• Attend key internal meetings and update managers and team accordingly.
• Attend key industry events.
• Develop strong internal relationships- liaise with Design, Advertising, Sales, Merchandising, Buying, Marketing and RLM.
• Manage Men's PR Coordinator
• Assist in development and execution of seasonal brand plans and media strategies.
• Maintain relationships with key editors, stylists and influencers.
Qualifications:
• College degree preferred.
• 6-8 years of experience ideal- preferable with a luxury brand.
• Strong understanding of brand positioning and DNA.
• Proactive.
• Highly motivated and willingness to learn.
• Ability to function in a fast paced environment.
• Excellent verbal and written communication skills.
• Strong interpersonal skills.
• Motivated, driven, solution oriented.
• Creative innovative thinker.
• Strong sense of leadership and collaboration.
• Outstanding communication skills.
Company is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.