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Product Marketing Manager, Direct Response
Entertainment & Media Industry Company
San Francisco, CA, United States
Job Details - this job has expired, please see similar jobs below
Who We Are:
Company is looking for a skilled product marketing manager to conceive and lead global marketing programs to grow awareness and adoption of Company’s direct response advertising products among performance marketers. Your primary focus will be on reaching and enabling marketers who want to drive visits to, and conversions on, their websites.
What You’ll Do:
You could be a great fit for this opportunity if you know how to drive client acquisition, retention and education through compelling product positioning and strategic marketing programs. Key responsibilities for this role include:
• Develop go-to-market strategy and success metrics for new ad products
• Define value proposition, client benefits, and product positioning for each product launch
• Co-manage product marketing programs to drive new client acquisition and increased client investment, including the creation of content for key marketing assets such as collateral, videos, blog posts, emails, etc.
• Work with a cross-functional team to co-manage beta testing programs and train sales teams
• Synthesize and prioritize sales team and market input for consideration by product and engineering teams
• Explore competitive landscape and target markets in marketing strategies and messaging
• Work effectively with product and sales teams in a heavily cross functional, fast-paced environment
Who You Are:
• You understand the needs of advertisers. Ad platform, agency, or publisher experience preferred.
• You have experience working with a sales team, and with product & engineering organizations
• You have outstanding communication and writing skills
• You’re a critical thinker who is motivated to seek data to inform his or her work
• You’re passionate about Company, selling, storytelling, and making customers successful
Requirements:
• Bachelor’s degree, MBA a plus
• 2+ years of business-to-business marketing experience, 3+ years of marketing experience overall
We are committed to an inclusive and diverse Company. Company is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.