This job has expired, please see additional jobs below
Product Marketing Manager, Brand Ads
Entertainment & Media Industry Company
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Who We Are
Company is looking for a rockstar product marketing manager to lead the positioning, marketing communications and launch strategy to drive understanding, awareness and adoption of Company’s brand advertising products - formats, targeting and measurement - among advertisers and agencies globally. You’ll collaborate with product, engineering, PR, business marketing and sales teams in a heavily cross-functional and fast-paced environment, focused on a highly strategic revenue-driving area for Company.
What You’ll Do
• Lead and drive go-to-market strategy, including core positioning, messaging, naming and communications strategy around Company’s brands ads products and features
• Develop marketing initiatives to drive awareness, education, and adoption of products and features designed to help marketers achieve their branding objectives
• Collaborate with global teams to scale initiatives to global audiences with localized and relevant messaging and content
• Develop relevant content such as case studies, white papers, blog posts, videos, website content and FAQs
• Understand marketplace and competitive trends and insights to inform go-to-market strategy
• Interface directly with clients, prospect and sales to understand needs, gather and synthesize product feedback to influence the product roadmap
• Support general product marketing initiatives across launches, conferences and events, communications, and collateral development
Who You Are
You have a passion for understanding customer needs and market trends, seeking out insights and developing compelling messaging and impactful go-to-market plans, as well as for Company.
• Ability and passion for turning complex / technical product knowledge into compelling storytelling to drive awareness, understanding and adoption
• Can succeed in a rapidly changing environment, balancing multiple projects, and effectively collaborating with cross-functional stakeholders
• Possess outstanding written and verbal communication and presentation skills - internally, externally and from peers and partners to an executive-level audience
• Understanding of the digital advertising industry preferred
Requirements
• Bachelor’s degree with 2+ years of marketing experience, 2-5 years of work experience overall
We are committed to an inclusive and diverse Company. Company is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.