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Planning Director
Entertainment & Media Industry Company
New York, NY, United States
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Description
About Company:
Two things Company has been doing since 1917: coming up with Famously Effective ideas, and hiring forceful, energetic innovators with diverse skill sets and points of view who can put ideas into motion that lead to results. That’s no Company website, quick, highly motivated business-savvy people have been the backbone of Company’s Famously Effective work for one hundred years. They are the drivers of business and creative performance that at this point in Company’s long history have never better. We were named 2016 Cannes Agency of the Year in recognition of our 24 Lions for clients including Volvo, Canon, Gillette, and NFL. Company was also among the top three agencies at the Effies where our work for clients including Febreze and Volvo were recognized. Famous and Effective. It’s what we do, and it’s part of why Company was been named Global Network of the Year by Adweek in 2013 and 2015, and Agency of the Year by Advertising Age in Company website course none of this could have happened without the diverse talent roster we have in place and we are continuing to look for the best talent to join us in the coming year. That’s why we continue to need drivers—people who can help move the agency further on the trajectory of success.
This is not a Planning Department
Company holds ‘strategy’ as key to gaining Famously Effective work for our clients. Strategy for us is the catalyst that will ignite a brand’s trajectory. This is based on a relentless quest to understand what matters in people’s lives as well as uncovering deep insights within the business/brand that can increase relevancy and engagement. To that end, the department is diverse both in life-stage and in background/ experience; within the team there are pioneers from when the planning discipline was first introduced to the US as well as pioneers within the Digital and Channel fields. With such a mix of talent, we decided not to talk of ourselves as a Planning Department because in actuality, we offer something that is fundamentally more robust and exciting than just a voice of a consumer… it’s an integrated department leveraging Media and Channel, Digital as well as Account Planning which means from the get-go, our insights are holistic, permeating a variety of platforms vs. a tv-centric one.
The group is committed to continued experimentation and knowledge sharing. You’ll see this reflected in the weekly group sessions, industry talks, partnerships with the WPP MBA Fellowship Program, Miami Ad School and guest pieces for groundbreaking groups such as PSFK.
Planning Director | Job Description
The Planning Director is one of the key leaders within the strategy group, overseeing a number of accounts. This is a person that other planners look to for mentoring and advice. The Director’s responsibilities and desired traits include but not limited to:
• Should be at a stage of his or her career where they’re unafraid to take risks but respectful of trust and duties placed on us by the Client
• Must be willing to champion ‘inspiration’ as key both internally and client facing
• Must be well versed in a variety of brand models and approaches so that s/he is able to leverage appropriate methodologies to better thinking and output
• A strong Consumer Package Goods (Fast Moving Consumable Goods) stint during his/her career would greatly help
• Must be able to scenario map/ implement war-game thinking given the competitive nature of the category
• Should have a new product development mindset
• Ensuring knowledge share within the Strategy Group – everyone should be in the know of what is going on with other accounts to ensure collaboration and collective contribution
• Demonstrating the power of integrated thinking and action (championing media/channel and digital from the upfront part of the strategic and creative process to ensure stronger engagement between people and brand)
• Must have a developed point of view on business, brands, people, culture and technology but never to the point where it’s closed-minded.
• Must be team oriented vs ‘lone wolf’ – the culture of the department is ‘pack’ – we support each other
• Be commercially minded – the business responsibilities are shared and as a leader on an account, you have to at least have an appreciation for this part.
• Be protective and nurturing towards the developing skill-sets of channel and digital. These two things will make brand planning even more exciting and so commitment to its growth needs to come from the Director level.
• Be able to lead the strategic efforts on New Business
• Managing and mentoring Planners and Senior Planners; including performance and salary reviews – even if you do not have a ‘direct-report’, you will be a leader in a group that is 40+ strong.
• Playing a significant role in the Department’s management, including staffing decisions, administrative responsibilities, training, etc.
• Undertaking special department projects.
• Detailed knowledge of Shopper Marketing a huge plus.
Qualifications
• B.A./B.S. required
• 10 years+ of Brand Planning experience preferred
• Experience managing people
• Experience building brands
• Experience developing and leading creative development
• Must be original thinkers/innovators
• Must have great presentation and writing skills
• Must also have the ability to move creative teams off/on various strategic directions by facilitating, disrupting creative development and understand both quantitative and qualitative research methodologies
• Must have experience conducting focus groups, projective techniques, one-on-one interviews and other methodologies to gain unique consumer insights
• Graduate degree in social sciences, communications or business desired