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Paid Search Marketing Coordinator
Fashion Industry Company
Newton, MA, United States
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Company is looking for a Paid Search Marketing Coordinator will assist the paid search marketing team in the development, execution, optimization, and measurement of pay per click campaigns. This role will assist in the day-to-day management of and reporting of three types of pay per click campaigns: paid search, product listing, and comparison shopping campaigns.
This role will work hand-in-hand with the Paid Search Marketing Manager and Paid Search Data Analyst to make data-driven decisions about pay per click campaigns wielding Company insider knowledge with industry best practice. The coordinator will also collaborate with a cross-functional team of close-knit marketers in channels such as affiliate, email, and SEO to execute integrated campaigns.
Core Accountabilities:
1. Research, develop, and monitor keywords for new products, site changes, and promotional initiatives. Ensure effective implementation and updates to positive and negative keywords across all ad groups.
2. Maintain campaign structure based on strategy set by the Paid Search Marketing Manager for campaigns, ad groups, keywords, ad copy, and campaign settings. Make daily optimizations to maintain and optimize in real-time.
3. Write, implement, monitor, and optimize ad copy based on Company brand and regional goals, initiatives and/or promotions; facilitate timely updates to ad copy both when launching and pausing.
4. Assess and suggest appropriate landing pages for keywords through extensive online research.
5. Feed into and implement testing plans for a quarter working in conjunction with the Paid Search Marketing Manager and Paid Search Data Analyst; keep documentation for tests up to date and accurate.
6. Help gather data for reports and presentations. Present on initiatives to ranges of stakeholder audiences.
7. Utilize campaign management tools to execute campaigns and improve overall performance (i.e. bid management); optimize campaigns to ROI goals while monitoring spend, identifying opportunities and constantly testing new approaches.
8. Monitor industry developments and competitors. Actively engage in industry best practices, tests and ability to speak to research.
9. Liaise with internal teams to create campaigns. Identify and share new trends, insights and best practices with global and regional teams. Contribute and help assist web development and programming teams with landing page development and tests.
10. Optimize display based advertising through the Google Display Network, including remarketing and audience segmentation.
Essential Knowledge:
• Bachelor’s degree in marketing or related field
• Google AdWords certification is a preferred
• Platform certification such as from Kenshoo or Marin is a nice-to-have
• Google Analytics certification in a preferred
Successful Experience/Skills:
• 1 - 2 years of digital marketing experience
• Experience with direct response campaigns
• Hands-on management of paid search, product listing ads, and comparison shopping campaigns
• Hands-on experience with a bidding platform such as Kenshoo
• Hands-on experience with Google Analytics
• Experience with feed management and feed management tools such as Channel Advisor
• Knowledge of online monetization methods and common KPIs
• Skilled in advanced Excel functionalities; Excel guru