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Multimedia Account Manager I
Entertainment & Media Industry Company
Elmira, NY, United States
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The Star Gazette, in Elmira, NY is looking for a Client-facing Digital Advertising Account Manager.
The Digital Account Manager partners with the Account Managers, Account Executives, and Digital Specialist, providing useful campaign insights as well as manages performance
goals surrounding advertising campaigns and provides upsell and cross-sell opportunities to achieve customer expectations. Building revenue through superior ad campaign management and customer relationship management is a must. We have found our successful Digital Account Managers have a comprehensive knowledge of the industry, are Google Analytics Certified, are active on social media, and have strong computer skills.
Key Responsibilities:
• Deep understanding of the digital advertising marketplace with the ability to leverage the portfolio of the company’s digital ad and media services offerings to meet the client’s objectives.
• Monitor the performance of active campaign by utilizing display ad network tools, central ad operations communications and DMS tracking systems.
• Identify opportunities to improve the quality of creative products that are included in the campaign to include email blasts, ad creative and keywords.
• Engage with the sales team providing regular reporting updates regarding the performance of campaigns.
• Partner with account manager and account executive in monitoring and delivering components of the campaign post-sale.
• Utilize the analysis in upsell and cross sell opportunities with clients.
• Deliver in-depth pre-sale audits utilizing digital tools to identify gaps in a client’s digital marketing footprint. Utilize this information to recommend sales and sponsorship opportunities with the sales team.
• Effectively manage workflow and multiple projects in a timely manager to meet deadlines. Proactively initiate projects as needed to support sales team.
• Serve as the primary contact with vendors to troubleshoot campaign matters, performance reporting and other functions related to the optimization of sold advertising campaigns
QUALIFICATIONS / REQUIREMENTS:
• Bachelor’s Degree and/or one to three years’ experience in account management preferably in a sales or agency environment.
• Demonstrated knowledge of digital media platforms.
• Proven record of success in a goal oriented, highly accountable environment.
• Demonstrated success in delivering customer solutions based on identified needs.
• Strong computer skills including:Microsoft Excel, Outlook, Power Point and Word. Prior experience with Company website or other CRHM tool preferred.
• Exceptional customer service and relationship management abilities.
• Persuasive verbal and written communication skills, including solid proofing skills.
• Proven ability to multi-task in a deadline-driven fast-paced environment.
• Ability to work effectively as part of a team.
• Effective and creative problem solving and decision making skills.
About Company:
Company Co., Inc.(NYSE: GCI) is a next-generation media company
committed to strengthening communities across our network. Through trusted,
compelling content and unmatched local-to-national reach, Company touches the
lives of nearly 100 million people monthly. With more than 110 markets
internationally, it is known for Pulitzer Prize-winning newsrooms, powerhouse
brands such as USA TODAY and specialized media properties.
Company Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran
status.