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Media Buying and Planning Intern
Entertainment & Media Industry Company
Sunnyvale, CA, United States
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Description
A Little About Us
Yahoo Marketing is responsible for a broad range of media initiatives that support Yahoo’s brand promise: to reduce the friction between information and people, keeping their lives fluid and ever-expanding. If you flourish in a fast-paced, fun but demanding environment and have been an integral part of teams that have built breakthrough cross channel campaigns, then Yahoo Marketing might be your match made in heaven.
Media Strategy & Planning is a key functional area of Marketing at Yahoo, responsible for collaborating closely with agencies, media companies and internal partners to drive breakthrough media strategies. This encompases delivering from brief to plan to activation; zeroing in on the target audiences that are most likely to be receptive to messaging – and surrounding those audiences from every angle, using a variety of media and activations to reach them at different points along their decision-to-buy pathway. The team works in service of, and in close partnership with, MediaVest, Elite SEM, Product Marketing, Research and Insights, Marcom, Operations, and Creative, to ensure the key functions of Media Planning, Project Management and Client Services are delivered with excellence and collaboration.
A Lot About You
We’re seeking a candidate with a passion focused on business, especially in the digital media landscape. You are an energetic self-starter who can jump right into a global marketing team and be ready to support various managers at all levels. Applicants should be able to demonstrate strong analytical abilities; previous experience strongly preferred. First and foremost, we’re looking for someone with enthusiasm for the position.
Your Day
• Learn how to fundamentally build and evolve media plans
• Implement these skills into real-time Yahoo projects and have your work seen by the world.
• Support and learn the day-to-day of a client-side marketing media department
• Mentorship from industry experts
• Develop honed and applicable skills
You Must Have
• Current undergraduate or graduate enrollment, graduating in December 2017 or May / June 2018
• Strong academic performance (minimum GPA 3.5)
• Preferred majors: Communications, Advertising, Business, Economics or other related majors.