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Marketing Manager - US | New York |
Fashion Industry Company
New York, NY, United States
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CRM Marketing Manager - US | New York | Company Careers
Always thinking data-first, the CRM Marketing Manager will help to develop and deliver the customer-first US strategy across our owned marketing channels, as well as the on-site experience where appropriate. They will do so by leveraging CRM insights, technologies and best practice. They will work closely with many teams including Global Trading, Global Marketing, Performance Marketing, VM, Data Scientists, Creative, Editorial and of course, their own team CRM. They will report to the Lead CRM Marketing Manager who sits in the London HQ, while this role sits in the NY office and has a direct report, the US CRM Marketing Executive.
This role requires a broad skills set and the right candidate will be a confident and inspirational manager while also being strategic, creative; they will enjoy problem solving and always want to push boundaries.
What you’ll be doing…
• Development of a multi-touch point, multi-channel BAU communications strategy for US, spanning emails, SMS, push notifications, DM channels and social advertising, with high level guidance from the Lead CRM Marketing Manager
• Lead the planning and own the bespoke US CRM content plan which should be performance driven and derived from CRM, trade and local insights
• Oversee and support the management of the day-to-day production of multi-channel comms, which are predominantly executed by the US CRM Marketing Executive. This includes scoping the initial requirements and briefing the creative and content teams, through to data mining, audience building, deployment of the comms and the granular reporting which is shared with all activity stakeholders
• Deep dive into customer, campaign and channel data, identifying opportunities to target new customer segments to drive a desired behaviour and to inform and evolve the direction of the US BAU strategy
• Analyse past priority campaigns and key trading moments to understand the CRM performance of these activities and based on this, clearly define how you will build on the results for the next iteration
• Initiate a US specific test and learn strategy to optimise the BAU comms effectiveness; feeding all insights gained from the results analysis back in to create a continuous process of testing and refinement
• Lead cross-functional projects; assessing workloads, judging areas of risk and gauging progress to ensure that objectives are met and deadlines are adhered to
• Derive and develop highly personalised communications, sourcing and integrating the data and on boarding the other teams required to bring these to life
• Discover new functionality and/or new tools that could elevate the innovation in our comms
• Develop an in-depth knowledge of our comms technologies so as to trouble shoot and solve difficult, sometimes technical problems, as well as to find process efficiencies where possible
• Build solid relationships with cross functional teams in the Brand Experience department and stakeholders in the US office to enable the successful delivery of the BX vision together
• Manage, support and inspire the US CRM Marketing Executive, building a clear development roadmap for them based on objectives that both stretch and compliment their knowledge
We’d love to meet someone with…
• Previous experience within a CRM role at an agency or e-commerce retailer
• Numerate, with analytical background useful
• Experience in an email broadcast tools e.g. Responsys, Exact Target, Selligent
• An understanding of basic HTML essential
• An analytical, proactive and flexible approach
• The ability to work under own initiative and thrive in a fast paced environment
• Must multi task effectively
• Experience of working with and managing senior stakeholders
• Managed large projects from conception through to delivery
• Excellent communication and interpersonal skills, with the ability to communicate clearly, effectively and appropriately with colleagues, suppliers and others at all levels
• Line management experience essential
• Able to effectively prioritise own and others workload
• Strong attention to detail, quality and accuracy imperative
• Self-motivated with a can-do attitude
Desirable:
• Previous use of data querying software or languages, ideally SQL but other toold might be SAS, Microstrategy, Tableau, Blue Analyzer
• Experience in setting up SMS and push campaigns
• Working knowledge of paid social campaigns
• Knowledge of display advertising, SEO, PPC, affiliates
• Keen interest in marketing, fashion and e-retail
What’s in it for you…
• Generous salary, bonus and pension matching.
• Great development programmes.
• Amazing offices and great culture.
• 14 days holiday plus one extra day for your birthday.
• Huge staff discount and regular sample sales.
• And tons more…
Company is one of the UK’s top fashion and beauty destinations, expanding globally at a rapid pace. Our values are to be authentic, brave and creative, and we live and breathe these in everything we do.
Who will I report in to?
Lead CRM Marketing Manager
Where will I be working?
New York, US
What hours will I work?
9.00am – 5.30pm (Monday to Thursday)
9.00am – 5.00pm (Friday)