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Marketing Manager, Demand Generation
Entertainment & Media Industry Company
New York, NY, United States
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About Company:
Company was born digital — it’s in our DNA. Today, we use that lifeblood to transform business at the convergence of creativity, technology and media. We accomplish this by building brand experiences that engage consumers wherever/whenever/however they live in the digital world. We’re at the top of our game.
In 2013, we were included on Advertising Age’s A-List for the second year in a row — a first for any digital agency. Forrester listed us as a “Business Transformer” in their Agency Report, and as a leader in their Mobile Wave. Gartner also named us a leader in their Agency Report. At our core are brilliant people, including the 2,500 Fish in our offices in Australia, Brazil, China, France, Germany, Japan, Singapore, the United Kingdom and the United States.
If you’re interested in a career with us, consider this: LinkedIn ranked Company the 15th most in-demand employer in the U.S. and the 31st worldwide. Speaking of rankings, we scored a perfect 100 percent on the Human Rights Campaign’s Corporate Equality Index. Now we want to hear from you.
Job Description:
Company is looking for a smart, ambitious and experienced B2B content marketing and demand gen expert with exceptional storytelling and editorial skills to help us plan and execute growth campaigns. The ideal candidate will be a data-obsessed, well-rounded marketer, with a killer instinct for running campaigns that outperform and drive new leads to the sales funnel.
Responsibilities:
• Drive a world-class demand generation program across Company, with a focus on North America.
• Work with cross-functional groups including (but not limited to) sales/BD, marketing, data and strategy teams to develop marketing campaigns that drive qualified leads resulting in revenue.
• Inform demand generation planning and strategy with a deep understanding of customer targets, sales strategy and pipeline needs to ensure greatest possible success of programs.
• Own the development of landing pages, advertising assets, A/B tests and integrated campaigns designed to drive high-quality lead generation for the growth team.
• Own and optimize paid acquisition channels including (but not limited to) SEM, Twitter, LinkedIn, Facebook, retargeting campaigns, and identify high-opportunity channels where Company can expand its demand generation strategy.
• Campaign set-up and monitoring in various marketing systems and tools including Salesforce, Hubspot and Marketo; based on results, provide recommendations for optimization.
• Monitor and communicate progress toward quarterly and yearly goals, and make adjustments where needed to stay on target to meet company goals.
• Regularly engage with sales team on lead status/quality, guide and accelerate lead movement through the funnel, and drive sales leads and follow-up.
Qualifications:
• 5+ years experience in demand generation, integrated marketing campaigns, and marketing automation; preference to candidates with B2B marketing experience.
• An appetite for growth and proven success driving a high volume of inbound lead generation.
• Clear, concise communication skills, particularly written communication, are a must.
• Proven ability to effectively execute integrated, streamlined marketing programs.
• Understand best practices re: customer acquisition, lead generation, content, SEM, SEO, Facebook advertising, email marketing, and B2B demand gen.
• B2B marketing experience required; Salesforce Pardot, Hubspot and Marketo experience preferred.
• Creative thinker that has the ability to bring new ideas to the table.
• Analytical in nature and you’re someone who is relentless about measuring all you do.
• Comfortable with analyzing and presenting data to internal and external teams.
Brand
Motivated and inspired by what's next, Company helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Company has a unique blend of technology, creativity and media at its core. Our world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Company’s team of 3000+ experts spans 20 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Singapore, the United Kingdom and the United States. Company is part of Publicis Groupe. For more information, visit Company website, like us on Facebook or follow us on Twitter, Weibo and Instagram. Company. Here for tomorrow.™