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Marketing Database Specialist
Entertainment & Media Industry Company
New York, NY, United States
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We strive to hire extraordinary, diverse, talented, passionate individuals to help change the way we learn. Because learning changes everything.
Do you have a global perspective and are passionate about succeeding? If so, then let’s talk!
Company is a learning science company that delivers personalized learning experiences that help students, parents, educators and professionals drive results. Company has offices across North America, India, China, Europe, the Middle East and South America, and makes its learning solutions available in nearly 60 languages.
We have an opening for an experienced, innovative, strategic Marketing Database Specialist in our New York City, NY office.
Reporting to the VP, Sales & Marketing Operations, the Marketing Database Specialistwill be responsible for a range of duties aimed at analyzing, cleaning, enhancing and processing marketing data to improve the effectiveness of the demand generation activities. This is an exciting new opportunity to develop database, research and analytical skills within a highly dynamic team, supporting the internal work flow processes, efficacy and business impact.
The role sits in the Planning & Performance Office, that serves as a centralized global knowledge hub of experts that own, develop and deploy key Marketing, Sales & Pricing processes, platform and analytical assets to the business regions (North America, LATAM, EMEA, Asia). The PPO members bring deep subject matter expertise strengthening company performances and maintaining consistency across the teams. Led by the CMO, the PPO goal is to continuously increase the overall sales efficacy.
Critical Functions:
• Demonstrable proficiency in mastering the company’ marketing automation platform (Marketo) to store, organize and manage contact data: he/she needs to become the marketing database guru within the global organization, knowing the details of the tool as the future state.
• Continually improve the quality and the efficiency of the data in the marketing database: run analysis, establish process to continuously augment the value of our contact database. Quality is essential to unlock the power of demand generation marketing.
• Liaise with regional team and suppliers to improve size, consistency and quality of the marketing database. Support the regions in managing vendors providing, standards and data governance.
• Support and enable the regional marketing team to extract data using segmentation to support marketing and sales activity, as improve process and governance around data.
• Provide thought leadership, best practices, and standards required to deliver effective solutions to the stakeholders in the central and regional business units.
A successful candidate will have:
• Bachelor’s Degree in Computer Science, Information Technology, or related field, or foreign degree equivalent; or equivalent work experience.
• Two plus years of experience with data management and marketing automation platforms.
• Demonstrable data-driven attitude.
• Eye for detail and accuracy.
• Ability to understand business needs and marketing operations in a marketing organization.
• Strong analytical and organizational skills.
• Some knowledge of international data protection and privacy legislation.
• Positive, can do attitude – ability to problem solve and suggest solutions.
• Strong commitment to team working and collaboration.
• Excellent English communication skills – both written and oral.
• Knowledge of relational database and SQL.
• Proficient knowledge of Microsoft Office (especially Excel).
• Exceptional technical troubleshooting skills.
Next Steps:
• If you’re interested in this position, submit your resume.
• We’ll review your resume, and if you might be a match, we’ll contact you.
• After our first conversation, you may be invited to interview with others at Company. This is your time to shine!
• If you’re eager, dynamic and ultimately a good fit, you’ll be afforded the opportunity to change the future of education.
Join a team of those who want to make a difference in education, are intellectually curious and have integrity! We can offer a means for you to achieve the goals you want to accomplish in your career. Please apply – right now – we can’t wait to meet you!
Company is an EOE/Male/Female/Disability/Veterans/Sexual Orientation/Gender Identity. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email ___@___(apply_to_show_email) and your request will be forwarded to the appropriate individual.