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Marketing Coordinator
Entertainment & Media Industry Company
Detroit, MI, United States
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Marketing Coordinator
Company website, Michigan’s Largest Media Marketing Company, part of the USA TODAY NETWORK, and the leader in delivering engaging news and information, has an immediate opening for a Marketing Coordinator. We deliver an ENGAGED AUDIENCE using a variety of SOPHISTICATED TOOLS and resources, and provide our clients the INTEGRATED MARKETING Expertise to help them achieve their goals.
The Marketing Coordinator assists the Director of Audience Development and team in all efforts to position and promote brands and products of Company website, the Detroit Free Press, and The Detroit News, across all platforms and channels. This position coordinates ad placement, single copy marketing strategies, public relations, audience development events and audience growth strategies.
KEY RESPONSIBILITIES:
This position will work directly to support all Audience Development and Consumer Marketing initiatives.
• Coordinates the placement, trafficking and managing all internal promotional ad schedules. These duties include coordinating ad schedules for various programs and initiatives and working with Marketing Specialists to resolve items with stakeholders. Coordinator will also work on trafficking ads on digital platforms and outdoor campaigns.
• Completes monthly tracking reports and analysis for all promotional ads.
• Coordinates and executes plans for audience development events. This may include on-site activation, giveaways and post event analysis.
• Assists Marketing Specialist in elevating newsroom stories on social channels to help grow audience.
• Coordinates execution of promotional and sponsorship agreements.
• Works with client solutions staff to turn in job requests for ad campaigns.
• Assists in writing, submitting and follow up on press releases- includes working with current media contacts.
• Maintains a detailed promotional and event calendar to ensure that all plans are in conjunction with the marketing department plans and deadlines. Ensure that deadlines are met.
• Researches media coverage and industry trends.
• Coordinates prizes for monthly Reader Rewards email blasts.
KEY COMPETENCIES:
Professional interpersonal skills with internal/external customers, maintaining confidential information, preparing reports accurately and within time deadlines, excellent organizational skills.
EDUCATION and/or EXPERIENCE
Bachelor's degree (B.A.) in Marketing or related area and/or training OR equivalent combination of education and experience.
Project administration and coordination experience.
Knowledge/experience in multiple of the following areas preferred/a plus: media solutions, sales, proven social media skills, social media metrics, marketing campaign development, event marketing, consumer events, applying market research, taking current cultural trends and applying them to strategic market development. Word, Excel knowledge required.
USA TODAY NETWORK is one of the top 20 digital companies in the country, sharing the list with Google, Facebook, and Amazon. And we have over 100 million unique visitors a month, which is more than Buzzfeed, Yahoo News, and Huffington Post. Because our team consists of over 110 local properties with USA TODAY at the helm, you’ll have the luxury of living in a community you love while making a national impact.
Company Co., Inc. (NYSE: GCI) is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.
Connect with us on LinkedIn, Twitter, Facebook, Glassdoor, Indeed & The Muse to learn more about our dynamic company culture!