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Manager Trade Marketing
Fashion Industry Company
Blaine, MN, United States
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Manager Trade Marketing – Salon & Free Standing Stores
Position Summary:
This position is responsible for partnering with leadership to regionalize and execute North America marketing programs and strategies for Aveda’s Free Standing Store (FSS) and Salon channels.
Key Roles and Responsibilities:
Partner with leadership to regionalize and execute effective FSS and Salon marketing programs that deliver results
Communicate and execute 360 degree campaigns to drive traffic to FSS and Salon locations with a focus on sell-through
Ensure creative messaging, collateral and animation are adapted for effectiveness within the FSS and Salon environment
Review and adjust eventing strategies for maximum impact within FSS and Salon locations by region
Effectively communicate execution strategies including in-store/in-salon guest experiences, advisor/stylist engagement activities and field execution tools
Analyze and understand in detail the “why” behind the results and formulate action plans on how to accelerate, partner with senior leadership regarding changes as necessary
Partner with leadership to regionalize strategies for merchandising and category management by channel
Assist with product and category planning, including limited life, discontinuation and out of stock management
Present and communicate marketing strategies and results by channel to key stakeholders as needed
Align with overall NA marketing strategies to ensure a consistent guest experience across all Aveda channels
Qualifications
Education:
Bachelor’s Degree
Experience:
5 years progressive experience in Sales & Marketing
Other:
• Previous experience in Marketing within a multi-channel environment
• An entrepreneurial spirit including the ability to make decisions as if the business were one’s own
• Demonstrated ability to execute strategic marketing plans that drive results
• Strong financial acumen including the ability to create, understand and analyze financial sales reports
• Exceptional verbal and written communication skills, including ability to write social media content and copy
• Strong attention to detail including the ability to effectively proofread and edit copy
• Strong presentation skills including the ability to present to large audiences
• Ability to adapt quickly to meet the demands of the business