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Manager, Product Merchandising, (Contract 6 months)
Fashion Industry Company
Seoul, , South Korea
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Purpose & Overall Relevance for the Organization:
• Develop and provide strategic range plan by channel segmentation and drive the execution of the plan with related functions.
• Influences the development of global/local GTM strategies through providing clear and relevant commercial input in terms of consumer needs, market particularities, and channel needs.
• Manage & maintain range plan to achieve company goals in standard margin, inventory control & product roll-out and segmentation.
Accountabilities:
• Pre-season planning
• Develop & Input of strategic business plan for the BUs
• Integrate & align all global marketing functions in SBP and drive the process
• Collect market input by go-to-market process based on seasonal concept planning
• Check relevance of global concepts regarding local specifics & develop framework
• Product range plan by channel segmentation
• Review product concepts referring to local relevance. (incl. retail, wholesale and eCom.)
• Be the expert for consumer/customer needs for market and give commitment to final range architecture.
• Contribute to the range selection process from the global ranges to regional market.
• Recommend and support the category product range by channel segmentation and develop sell-in packages.
• Present category product range internally and externally (to key business partners)
• Work close with account to ensure brand and business alignment.
• Coordinate category forecasting process with product marketing planning.
• Achieve the net sales and margin target and take the co-responsibility for the result.
• Achieve the core KPI through product range planning.
• Maximize the utilization of Intelligence tools.
• Conduct efficient and productive communication with teams concerned to meet the company target.
• Maximize the sales with right understanding of market and consumer/ customer needs.
• Create and develop new business opportunity.
• GTM(Go-to-market) Management
• Develop local go-to-market strategy.
• Customize and complete product marketing packages according to local specifics & customer needs.
• Define the product distribution strategy per channel/consumer.
• Drive the price strategy and harmonization for the category.
• Build strategic relationships with key accounts in alignment with regional/area sales to be the regional customer/consumer experts.
• Present category go-to-market plans internally and externally.
• Business Intelligence: MOPs
• Support to provide OTB(Open To Buy) alignment with Budget (Yearly net sales plan) & SBP
• Set the strategic range plan by channel on seasonal base align to achieve company target
• Monitor product KPI (turnover, standard margin, contribution, stock turn, SKU, market share) and initiate business development.
• Identify new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability
• Provide historical, current and predictive views of business operations for the easy interpretation of these big data
• Support a wide range of business decisions ranging from operational to strategic product positioning or pricing as well as strategic business decisions include priorities, goals and directions at the broadest level
Key Relationships:
• Global BUs / APAC merchandising head
• Sales (Retail, Wholesale and eCom.)
• Marketing
• Operations (SCM, Logistics and ASC(After Service Center))
• FP&A and demand planning
• Stores
Knowledge, Skills and Abilities:
• Strong sense of fashion and consumer trends
• Passion for the category
• Thinks and acts in a goal-oriented manner
• Good analytical and problem solving skills
• Strong interpersonal and communication skills
• Leadership and influencing skills
Required Education and Experience / Minimum Qualifications:
University degree in Business or equivalent professional experience
7-10 years footwear merchandising experiences in sports or fashion categories, especially brown shoes industry preferred
Excellent knowledge and skills of MS office applications
Excellent written & fluent spoken English language
People managing experience preferred