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Manager, Merchandising
Fashion Industry Company
Seoul, , South Korea
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Manager, Merchandising, Kids & Licensed, Originals & NEO
Purpose & Overall Relevance for the Organisation:
Lead specific category to contribute to the Market's short- and mid-term objectives for the respective Business Unit and drive all KPIs for the category.
Implement global strategies in a locally relevant way, considering different consumer needs and distribution channels.
Key Responsibilities:
• Create the Range Architecture with Concept To Consumer (CTC) team and select an optimal range within the architecture to maximize the efficiency.
• Manage all aspects of range merchandising, including segmentation and establishing pricing of the range in alignment with BU strategic plan.
• Develop a complete 3-5 year plan for the relevant product category aligned with the local BU strategic plan.
• Create the most efficient business model for servicing all aspects of local sports marketing asset needs including promo.
• Support global and local sell-ins to both retailers and assets where required.
• Provide input to the Global BU to get the best possible sell-in tools for the category and create augmented tools where required with the local BU Brand Communications team.
• Provide commercial input (consumer, channel and market-specific needs and business opportunities) to the Global BU to maximize category sales and profitability (within Global and Market strategic parameters).
• Work directly with Global BU product teams to finalize SMU execution.
• Develop category forecast as part of the IBP process.
• Provide any required scenario analysis related to the Category.
• Provide input into the overall seasonal, annual and Strategic Business Plan for the category according to the process timelines.
• Monitor and report the category product KPI’s (turnover, standard margin, contribution, stock turn, SKU, market share, sample, efficiency, sell-out) and initiate business development.
• Relevant KPIs include :
-Category sales vs plan
-Category specific go in Margin
-Category market share
-Category and range efficiency; in particular global range components
Key Relationships:
• Global BU
• Market peers reporting into the BU lead
• Market Concept-to-Consumer team
• Market Sales teams
• Market Demand Planning
Knowledge, Skills and Experience:
• Advanced cross-functional Marketing knowledge and Market experience in sport and/or fashion/lifestyle categories (sporting goods industry preferred)
• Leading and managing a diverse team
• Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets
• Advanced user of MS Office suite of products
• Experience in both market and above market organization preferred
Requisite Education and Experience / Minimum Qualifications:
• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• Over 5 years of sales and/or marketing experience
• Fluent in English
• Fluent in local language (if applicable) preferred