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Manager, Digital Strategy
Entertainment & Media Industry Company
Nashville, TN, United States
Job Details - this job has expired, please see similar jobs below
A yet unannounced Sony Music venture based in Nashville is searching for a creative, detailed, and innovative professional who can help us make a direct impact on our artists’ sales and success in the online world.
The Manager of Digital Strategyis an all-encompassing role focusing on the entire digital strategy of the label and artists. This person must be knowledgeable in all aspects of the digital realm (marketing, social media, and advertising) while excelling in streaming and digital retail.
Company is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Company is a wholly owned subsidiary of Sony Corporation of America.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status
In compliance with the Tennessee Non-Smokers Protection Act, Sony Music is a smoke-free workplace.
Responsibilities:
• Develop and drive overall digital strategies for the label and artists
• Liaison between label and key streaming and digital retail partners including but not limited to Spotify, Apple Music, Amazon, Google/YouTube, VEVO, Slacker, Napster, Tidal, and more.
• Pitch accounts for featured placement and secure promotional opportunities and campaigns
• Maintain a full understanding of all accounts brands, promotional opportunities, consumer bases, and work closely with them to develop strategies that drive revenue and maximizes artist exposure
• Monitor account activities; be aware of marketplace and partnerships with other artists, labels, and products
• Create strategy to drive data acquisition and engagement
• Develop and establish best practices for D2C strategy for the label
• Work with vendors on website development, store and splash builds, research, design and beyond
• Develop and oversee social media strategies; including posting strategies, analytics, influencer networks, fan building, advertising, creative and more.
• Develop and oversee digital publicity initiatives
• Collaborate with Director of Radio & Marketing Strategy to pitch internal and external partners for playlist inclusion and create and maintain owned playlists and grow subscriber base
• Work with Marketing Manager to conduct and perform detailed research and analysis on our artists, releases, sales, streams, and revenue to evaluate how to run campaigns for maximum exposure
• Work in conjunction with Marketing Manager on the creation of digital advertising campaigns
• Keep entire team up to date all the most important updates and changes in the digital space from partners to tools and technology and beyond