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Manager, CRM & Digital Analytics
Fashion Industry Company
New York, NY, United States
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Job Description
ABOUT US:
We are proponents of Elegant Innovation.
Founded by Trafton Cole and Eddie Haan in 1928, Company is built on American craftsmanship and ingenuity. We combine traditional methods, timeless style and modern innovations to create footwear and accessories for optimists of all ages. This company was started to make good things for people who make good things happen; it still does.
Company recently returned to its roots as an independently owned company and is growing rapidly in the US and abroad, as people rediscover the value of quality goods made without compromises.
We call New York City and Greenland, New Hampshire home, but you'll find us everywhere, including in more than 115 retail stores within the United States, within our wholesale exclusive partners, and in over 100 locations globally. We also invite you to visit us at any time at Company website.
The Company brand is all about modernizing Trafton Cole and Eddie Haan’s legacy. The Company company is about enlisting like-minded people who want to make good things happen.
MISSION/ROLE:
The purpose of this role is to leverage analytics to facilitate data-driven decision-making across Company’s direct-to-consumer channels. The role will analyze consumer behavior, website trends, marketing performance and A/B tests in order to provide actionable insights and strategic recommendations to optimize the customer experience.
CORE ACCOUNTABILITIES:
• Track, analyze and report on site activity and consumer behavior on Company website. Transform data into actionable strategic insights and recommendations to optimize the digital customer experience. Assess the impact of new site functionality, creative and merchandising strategies.
• Manage online A/B testing roadmap and analyze results to drive site optimizations.
• Evaluate performance of email and direct mail campaigns and build out segmentation strategies and targeted remarketing campaigns.
• Assess the impact of cross-functional marketing efforts across the consumer conversion funnel leveraging varying attribution models and analyze cross-campaign interaction. Evaluate channels based on new customer acquisition and customer value.
• Analyze CRM data for all Direct-to-Consumer channels (retail and digital) to understand cross-channel customer behavior and consumer profiles/segments.
• Provide analysis support for cross-functional strategic projects spanning marketing, merchandising, operations and finance.
• Manage tag management platform and work with developers and third party agencies to ensure site tracking is accurate and complete.
Requirements
• 5 years in an analytical role, preferably within web analytics/CRM/consumer insights
• Experience with web analytics tools such as Google Analytics/Omniture/Coremetrics
• Experience with A/B testing a plus
• Experience with CRM databases a plus
• Experience with tag management tools such as Ensighten/TagMan a plus
• Strong cross-functional communication and teamwork skills
• Ability to thrive in a fast-paced dynamic environment