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Manager, Consumer Insights, Corporate Marketing
Fashion Industry Company
New York, NY, United States
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Description
This manager position will support the Consumer Insights function for MAC, Smashbox and Tom Ford Beauty Brands. He/she will report into the Global Consumer Insights brand lead and provide support to various cross-functional business partners (Marketing, Product Development, Sales, Creative and Public Relations) in their efforts to make informed business decisions, deliver against critical business objectives and drive innovation. This new manager will be comfortable utilizing and analyzing various business intelligence sources (syndicated data, market level data, custom consumer research, digital analytics, consumer trends, custom professional/artist research, and retailer customer data) to help influence decisions and action planning for both global and regional strategies that drive retail sales and growth. He/she will also be responsible for serving as a the “voice of the consumer” by leading custom qualitative and quantitative research (with support from supervisor), including (but not limited to) brand image/equity, consumer segmentation, consumer target and need gap identification, brand health tracking analysis, macro trend identification, concept and product testing, copy testing, and others, as required by the business need.
10% -Work with Global CI brand lead to establish business and research learning plans
15% -Provide day-to-day consumer insights and business intelligence consulting support for key global and regional brand
team members
5% -Provide input on global design/method, implementation and analysis approach
20% -Support the day-to-day project management and operations needs across a wide variety of global research methodologies
and suppliers
10% -Oversee and manage global suppliers, making decisions and knowing when to bring complex issues to supervisor
10% -Work with supervisor to build-out and execute the brands' integrated consumer insight model
5% -Collaborate and partner with key regional consumer insights and corporate marketing partners
5% -Work with supervisor and brand team to recommend, help establish and plan brands' research priorities (method,
timing, budget, etc)
5% -Work alongside Consumer Insights brand team to develop presentations, organize ideation and work sessions
5% -Has strong affinity with social media analysis/digital marketing tools and is passionate about the way the industry utilizes
these touch points
10%- Global and domestic travel to support regional partners and manage the execution of key global projects
Qualifications
Possess effective influencing skills, flexibility, strong work ethic, excellent oral and written communication, strategic thinker, excellent excel, powerpoint, word, etc . Service and results focused. Handle a heavy workload with competing priorities. Good business judgment, intelligent, quick learner, common sense, high energy level, etc. Both capable of thinking out of the box, while being strategic and analytical. Global experience highly desirable. Ideation/moderation experience a big plus. Must be equally capable of executing both quantitative and qualitative projects. Comfortable utilizing and analyzing various business intelligence sources outside consumer related insights (syndicated data, market level data, digital analytics, retailer customer data, Professional/Artist insights and consumer trends).
BS/BA required - MBA highly desirable. 6 to 10 years work experience required - candidate must have at least 5 years experience in a consumer insights role. Prefer consumer insights experience from a fast-paced, highly-innovative consumer business, supporting both new business/brand development and strategic work. Global experience and combination of client side and supplier/consulting/agency side experience is highly desirable. Experience in luxury, beauty, fashion desirable.
Minimum Years of Experience:5 years related experience
% Travel Time:About 10%-20% global travel to oversee research projects and meetings with Smashbox in LA