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Manager, Brand Development
Entertainment & Media Industry Company
New York, NY, United States
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The CN Marketing Group at Company is a next generation organization focused on marketing and brand strategy–creating awareness and demand for all of Company inclusive of brands, products and platforms. This nimble group of highly talented, innovative thinkers and activists sits at the center of the company, generating best in class ideas as the most forward-thinking marketers in the industry. Think. Create. Execute.
What this job is about
The Brand Development Manager plays a critical role in working with the Executive Directors, Brand Development in creating new opportunities and products for specific categories within the Company Marketing Group.
What you'll do
With a key focus on innovation and creative ideation, the ideal candidate will conceptualize and implement creative solutions and best in class ideas. This individual is a big-picture, creative thinker with a focus on revenue generating opportunities. The Brand Development Manager will collaborate and support the Executive Directors, Brand Development to create marketing tent-poles, opportunities, and products that leverage marketplace insights, including social media, promotional partnerships and creative services to focus on strengths, competitive advantage, and differentiation for Company with the goal of achieving Company revenue growth targets.
This role will work closely with Marketplace, Industry, and Brand Collection teams to create positioning, vision, and new opportunities for Company within respective category verticals.
Other Responsibilities
• Collaborate and support the Executive Directors, Brand Development
• Create and execute ideas and programs to generate revenue
• Facilitate communication of strategic positioning for new partnerships, products, and opportunities for specific industries
• Package and present GTM for Solutions/Products relative to specific industries
• Project manage all category collateral
Essential Qualifications
• Minimum 4+ years of Integrated Marketing/Creative Services experience
• Strong business and personal ethics
• Effectively manages multiple projects in a fast paced, every changing environment
• Strong presentation abilities to build consensus around strategic objectives and project plans
• Exceptional writing skills as well as creating creative presentation documents
About Company:
Company is a premier media company renowned for producing the highest quality content for the world's most influential audiences. Attracting more than 100 million consumers across its industry-leading print, digital and video brands, the company’s portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, GQ Style, The New Yorker, Company Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene, Pitchfork and Backchannel. The company’s newest division, Company Entertainment, was launched in 2011 to develop film, television and premium digital video programming.