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Local Sales Manager, Subscriptions
Entertainment & Media Industry Company
Bergen, NJ, United States
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USA TODAY NETWORK is one of the top 20 digital companies in the country, sharing the list with Google, Facebook, and Amazon. And we have over 100 million unique visitors a month, which is more than Buzzfeed, Yahoo News, and Huffington Post. Because our team consists of over 110 local properties with USA TODAY at the helm, you’ll have the luxury of living in a community you love while making a national impact.
Come join the USA TODAY Network, a top global digital media company, which reaches more than 100 million people monthly through a powerful network of mobile & publishing properties. Our goal is to re-imagine our traditional media roots. This is achieved by creating innovative products and services that leverage our role as an information provider and reach our customers whenever and wherever.
The role of Local Sales Manager is responsible for planning, executing and monitoring subscription sales, retention, and engagement strategies in order to meet revenue objectives. Responsibilities include, but are not limited to: planning sales and marketing scheme for local sites, management of the day-to-day coordination and execution of local sales programs through direct marketing, event sales, social media, display advertising, mobile transactions, search engine marketing and eMail as directed by the Group Sales and Marketing Manager. Position must effectively collaborate and communicate with local newsroom and brand marketing teams and work closely with Group sales teams to develop local growth strategy. The local sales manager should have a working knowledge of digital marketing and will be expected to research, implement and expand on direct marketing sales sources. This position reports to the Group Sales Manager.
In this role, you will:
• Effectively execute the sales and retention plans to grow subscription-based revenue across multiple platforms at specific properties.
• Increase engagement with subscriber offerings to increase loyalty and market penetration.
• Collaborate on and monitor integrated direct response campaigns using a variety of digital resources and tools, print ads, direct mail, email, inserts, as well as other internal and external available resources.
• Communicate programs, results and accomplishments to C-Level managers and local publisher. Communication of all promotions to local sites and to the CSC.
• Handle special projects as assigned by the Group Home Delivery Sales Manager and/or Regional Sales Manager.
• Responsible for adhering to safety procedures, ensuring a safe work environment and reporting injuries to determine cause and take necessary preventative action.
• Expand and develop relationships with vendors, internal customers, external customers and area businesses.
Here’s what you need:
• College degree with specialization in marketing and/or communications preferred or equivalent years of experience within field may be considered in lieu of a degree
• Strong project management and problem solving skills
• Excellent rapport and relationship building skills
• Ability to work independently and handle multiple priorities in a fast-paced environment
• Familiarity with direct marketing, event sales, social media, display advertising, mobile transactions, search engine marketing and eMail
• Proficient with and high level usage of Microsoft Word and Excel
• Well-versed in knowledge of sales, methods, channels and analysis
• Excellent verbal and written communication skills are required
• Valid driver’s license, proof of insurance and a good driving record
• Knowledge of presentation software is a plus