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Junior Digital Marketing Analyst
Entertainment & Media Industry Company
New York, NY, United States
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Nature Research is a flagship portfolio of journals, products and services including Nature and the Nature-branded journals, dedicated to serving the scientific community.
The goals of the Marketing Insights and Data Strategy team are to evangelise and create a strategic analytics and data driven culture within Nature Research Group’s Marketing team. It is responsible for establishing the Vision, Strategy and Tactics necessary for the successful delivery of analytics, useful data insights and measurable positive change into the group. The Junior Digital Marketing Analyst will help support all Sales and Marketing initiatives by providing analyics, reporting and insights. This team works closely with marketers, sales teams, product management, digital advertising operations and other stakeholders.
Responsibilities
• Monitoring and tracking of metrics/KPIs for Commercial and Marketing products
• Creating user-friendly web traffic reports(dashboards) for sales, marketing and other stake holders
• Analysing website traffic, users and activity
• Analysing campaign effectiveness and make recommendations
• Work with large sets of data for various reporting needs.
• Providing data insights and knowledge to help support the decision making ability of senior management
• Analysing output to ensure error free data is supplied to ensure efficient provision of data/output is provided
• Assisting with special projects which may arise
Experience, skills and qualifications
Essential
• Clear written, verbal and interpersonal communication skills.
• Impeccable attention to detail
• Strong working knowledge of Microsoft Excel(pivot tables, charts, vlookup, sumifs), Word and PowerPoint
• Use of web analytics applications (Google Analytics, Webtrends, Omniture, Coremetrics etc.)
• Basic SQL skills (querying, performance optimisation, stored procedures & views)
• Ability to work collaboratively with diverse groups or work independently
• Flexible individual who is willing to learn and contribute immediately
• Ability to be self-motivated, reliable problem solver and finisher
• Excellent organizational and strong analytical skills
And if you have any of the following, that will be a huge bonus!
• Experience with dash boarding/visualization tools.
• Exposure to programming languages (ideally Python), and basic statistical techniques a plus
• Knowledge and exposure of web related concepts such as Search Engine Optimization, Social Media platforms and technology in general.
Applicants must be able to demonstrate the right to live and work in the USA in order to be considered for the position.
We offer a comprehensive benefits package that includes:
• Medical, Dental and Vision
• Life and AD&D
• 401(k)
• Flexible Spending Accounts
• Transit Accounts
• Tuition Assistance
• Summer Hours
Visit our website at Company website.
Company Nature is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO Is The Law Poster:
Company website.pdf.
If you are an internal candidate please inform your line manager of your application.