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Integrated Marketing Manager
Entertainment & Media Industry Company
New York, NY, United States
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ABOUT US:
Combining the assets of Company’s owned and operated television and radio stations, Company Local Digital Media brings together the most trusted brands in media offering visitors a truly "local" experience. Two dozen major market specific portals, music and lifestyle websites, apps and local commerce platforms take an active role in reaching nearly 50 million unique monthly consumers with extensive coverage of news, traffic, weather, sports and entertainment headlines, as well as Company Local Offers, Best of Guides, and business directories.
Live audio streams and a library of on-demand video from all Company local market stations are available allowing consumers to experience award-winning original content whether at home, the office or on the go.
Company Local Digital Media is a subsidiary of Company RADIO: one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, Company RADIO reaches more than 72 million consumers nationwide each week. As a part of Company Corporation, the division owns and operates 117 radio stations in 26 markets - including the top 10 as ranked by Nielsen Audio - as well as an extensive array of digital assets. Company RADIO distributes its programming via AM, FM and HD Radio stations, Company website and Company Local Digital Media apps, making engaging with audiences easier than ever before. For more information, please visit Company website
DESCRIPTION:
The Integrated Marketing Manager, Company Local Media, will work within the sales solutions team to develop innovative branded content campaigns, RFP responses, and sponsorships that support our digital business. This role is based out of our New York offices.
Develop sales solutions and custom campaigns for advertisers that are innovative and connect the dots across Company Local’s portfolio of assets. This includes spearheading the creation of integrated marketing solutions for national and regional sales teams, with emphasis on responding to RFPs, creating sales-facing marketing collateral, building custom ideas for clients, and owning the development and implementation of large-scale sponsorships.
The Integrated Marketing Manager will work in collaboration with Company Local Digital Media internal teams including ad operations, content, business development, production, legal, product, and technology.
QUALIFICATIONS:
Must have 3-4 years experience in sales marketing; experience at a digital media and marketing desirable.
• Proficient in Outlook, Word, Excel, PowerPoint, knowledge of Operative a bonus
• Comfortable with marketing analytics platforms including Google Analytics, ComScore, Nielsen, Adobe Omniture.
• Strong communication skills, both oral and written
• The ability to perform independently while working as a collaborative team player in a fast-paced environment
• Passionate about the advertising and media space, gets excited about creating big ideas and new concepts
• Superior organizational skills and multi-tasking abilities
• Must be an enthusiastic individual with strong interpersonal skills who is detail oriented and can thrive in deadline-driven environment
• Meticulous attention to detail and willingness to ask for help in prioritizing tasks
• BS/BA degree required
EEO STATEMENT:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled