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Integrated Marketing Coordinator
Fashion Industry Company
New York, NY, United States
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Position Overview
The Integrated Marketing team sets the marketing strategy and master calendar for Company, ensuring communications across all channels are consistent with the company’s brand positioning. As part of this team, the Integrated Marketing Coordinator will support the Manager, or Assistant Manager, of Integrated Marketing in developing and implementing innovative omni-channel marketing strategies, while providing direction for all print and digital communications for your area of responsibility.
This position is well suited to a creative and analytical thinker and problem solver with the organizational ability to manage multiple projects concurrently.
Responsibilities
● Collaborate cross-functionally across The Marketing Centers of Excellence teams (including Advertising, Direct Mail, Creative, Visual, Events, PR, Digital Marketing, Site Content, Email, Social Media, more to develop compelling and consistent marketing campaigns
● Act as a key marketing resource for merchants partners to secure the best Marketing offers and product that are aligned with the central theme of each Campaign
● Create and/or support in the creation of campaign briefs that will be used to develop strategic marketing campaigns focused on customer acquisition and retention
● Support larger marketing campaigns that may include: store openings, focus weeks, theme weeks, major vendor initiatives and partnerships
● Partner with sample coordinator to ensure sample deadlines are met
Qualifications
● Bachelor’s Degree from a highly regarded college or university
● G Suite proficient
● Proficient in Microsoft Excel
● Proficient in PowerPoint
● Strong business acumen with the ability to quickly assess a new environment and develop solutions that support the business strategy, critical objectives, and cultural norms
● Creative with a strategic mindset along with the ability to turn concepts into action
● Strong relationship building and influence skills
● A change agent who is flexible, resilient, and able to thrive in a dynamic, rapid paced environment
● Willingness to take smart risks and innovate to win
● Highly organized and able to manage time effectively
● Exceptional verbal and written communication skills