Job Description SUMMARY The Global Brand President leads and is accountable for the global brand strategy, product, marketing and innovation. The President will work collaboratively to evolve the Global Brand and enable the regions to develop and deliver their regional strategies and P&L. They are a proven leader and visionary who enables regional brand organizations to develop and execute strategies that maximize sales, operating income, brand equity, customer satisfaction and consumer engagement. The President actively coaches and supports all of the brand executives towards the successful brand model, regardless of direct or indirect reporting relationships. The President may have direct oversight of one or more regions and indirect responsibility for enabling other regions to meet their operating plans. While not directly responsible for Regional P&Ls, the President demonstrates ownership of Global Brand business performance. The President is accountable for building a globally consistent and locally relevant brand. The President recruits, hires and insures development of a diverse leadership team with global acumen across the geographies. They work with the Sr. HR Business Partners and Regional GMs on a comprehensive Talent Management plan for critical global and regional functions. The President is accountable for the integral connectivity of the brand across product, marketing, innovation and brand vision and enabling that globally. They must balance brand health and commercial growth. They must also balance the brand’s global consistency and the regions’ individual needs to achieve business objectives, and integrate that thinking into the global brand strategy. They also have to set the regions up for success and be able to navigate through potentially different market dynamics at any point in time in different regions – empowering those regions to respond to short term issues while advancing the longer term vision. They have to build organizations and organizational capability without the need to own P&L directly. Therefore, they need to be highly skilled at leading through influence and building shared trust across the various brand teams. To enable this, the President ideally possess experience across several regions and/or brands. The Global Brand President is the leader of critical global brand teams and owns the meeting cadence and alignment of objectives for these teams. KEY RESPONSIBILITIES Brand Stewardship   • Leads the Global Brand Leadership Team in building a compelling global brand, shaping global product and brand direction that strengthens the brand across all regions, and fully accounts for local market relevance and execution needs. Leads with a global mindset and comfortably manages through global complexity.   • Drives business on a global level. Insures regional strategies are properly developed, monitored and managed, to deliver commercial results and build brand health. Advises Regional VP/President on regional sales strategies like wholesale partners, DTC strategies, eCommerce business models, distributor and licensing, account segmentation and differentiation, as well as aged and distressed inventory liquidation.   • Provides clear, inclusive leadership to the Global Executive (GET), Global Leadership (GLT) and extended functional executives to empower the team to be highly functioning, productive and agile, with the right balance of long term vision and near term execution.   • Provides direction and coaching to the Global Product Executive and teams to ensure the development of global and regionally relevant product, and ensure the right product development and life-cycle management process.   • Insures robust innovation initiatives for the brand and engages with GICs to drive that vision. Insures Global Product Executives and Global Design leader are actively engaged with GICs.   • Provides direction and coaching to the Global Marketing Executive and teams to ensure the development of global and regionally relevant marketing strategies, assets and platforms to drive demand.   • Insures brand design is elevated across all global assets; product, marketing and environments to drive consumer aspiration and consideration while remaining consistent with the globally aligned brand DNA.   • Ensures the development of 3 year product line plans for global products.   • Consistently identifies, recommends and evaluates mergers, acquisition and divestitures that will add to shareholder value through a partnership with VF Executives.   • Responsible to VF Executive leaders for overall brand performance, brand health and long term sustainable growth plans. Actively communicates with key leaders on market trends, risks and opportunities, and critical support and investment decisions.   • Develops broad industry relationships with key account executives, other VF brand leaders, VF executives and industry organizations. Practices “going outside” consistently to develop a broad perspective on business practices and innovation.   • Integrates with VF Legal executive on brand protection activities including distributor contracts, licensing, intellectual property, vendor agreements and other matters. P&L Management   • Builds and monitors long term global P&Ls and plans with the team.   • Communicates frequently with brand CFO and VF Finance leaders on budgets, forecasts and risks and opportunities.   • Effectively supports each region in development and execution of regional P&Ls.   • Articulates and defines long term global brand growth strategies connected to multi-year plans.   • Defines capital investment needs.   • Optimizes the P&L and balance sheet, including gross margins, inventory, marketing, SG&A and cash flow.   • Acts responsibly and sustainably; takes calculated risks appropriately.   • Engages in regular planning and forecasting.   • Relentlessly focuses on business value creation. Strategy   • Leads the Global Strategic Planning process with Global Strategy Executive.   • Supports the Regional Strategic Planning process with Global Strategy Executive and Region VP/President.   • Insures integration of VF strategies into brand strategies; sustainability, innovation, consumer insights, supply chain optimization, etc.   • Actively engages in supporting issue resolution to enable local execution. Supports Regional VP/President in communications with Regional VF Executive leaders.   • Leads Global Business Planning Process with Global Strategy Executive and Anchor Brand CFO.   • Insures cascade of global and regional strategies through functional group strategies and the Global Performance Strategy (GPS) cascade into individual employee performance planning.   • Continuously studies market intelligence, competitors and consumer insights to insure brand strategy is aligned. Utilizes inputs to evaluate risks, strategic options, opportunities and white spaces for growth. Supply Chain and Operations   • Inputs into SC strategy for the brand globally; regularly converses with supply chain teams.   • Leverages supply chain, distribution, logistics to optimize results.   • Actively participates in the S&OP process to optimize results.   • Supports evaluations of “local for local” needs assessments.   • Develops understanding and contributes to strategies to deal with local market trade issues. Talent and Organization Development   • Partners closely with Sr. HRBP on talent management strategy: acquisition, development, succession, engagement, retention; and on effective Organizational Design.   • Develops organizations capable of meeting and accelerating the business strategies.   • Insures brand’s consideration as a leading place to work for prospective talent.   • Addresses opportunities to improve employee engagement survey results.   • Fosters a Learning and sharing culture that builds employee accountability into self-managed career development.   • Insures HR programs are cascaded through executive team. SKILLS & REQUIREMENTS   • 10-15 years of related professional experience.   • BA in Business recommended; or 10-15 years related experience and or training; or equivalent combination of education and experience.   • GLOBAL ACUMEN: Keen understanding in global business dynamics. Invested in global consistency and local relevance. Demonstrates continuously learning capacity.   • COACHES OTHERS: Regularly coaches others for business and individual growth. Mentors and coaches the Regional GMS without direct performance oversight.   • LEADS CHANGE AND INNOVATION: Creates organizational environments where innovation and collaboration thrive. Demonstrates agility by driving change and integrating new opportunities.   • BUILDS DIVERSE AND INCLUSIVE TEAMS: Strengthens and leverages diversity of thought within the organization to drive business growth, connect with consumers and strengthen the brand.   • INFLUENCE: Excels at stakeholder engagement and management   • CULTIVATES NETWORKS: Is an effective collaborator and integrator across cultures and borders.   • AUTHENTICITY: Exhibits ethics, humility and maturity; ALWAYS acts with integrity.   • EXECUTIVE PRESENCE: Demonstrates 360-degree leadership; maintains composure under pressure. OTHER REQUIREMENTS   • Ability to be flexible in working late evenings/early mornings, when needed to meet project deadlines.   • Travel required: 25%